Trust is everything in business these days, and it’s not hard to see why. The internet has produced its fair share of scams, so people are more skeptical of new ventures, and there’s also the matter of online reviews -- you can rip people off if you want to, but only one person, because after that person leaves an online review, they’ll be little interest in using your brand. But of course, most business owners aren’t looking to rip people off. However, they still need to develop trust with their customers. So how can they do it? We take a look at a few methods below.
Be GenuineThere are enough companies out there in the world, and there’s little space for businesses who are just in it to make a quick buck. That might have been possible once upon a time, but things have changed: now, you have to be the real deal. Customers can detect genuineness from a mile away, and they like it when they see it. So whatever company you’re trying to get started, make sure that it has its roots in passion. If it’s a genuine interest, then the money will follow. It’ll show customers that they’re more than just a dollar sign.
Show ConsistencyTrust isn’t developed in an instant. It comes over time. You start with your project, do it well, and eventually it seeps into public consciousness that you’re a business who knows their stuff. But there’s a potential issue: if people aren’t making the connection between all the awesome things that your company is doing, then the trust won’t be developing. This is where your corporate branding comes in. This will be your set of signals that tells the customers who you are, what you stand for, and what they can expect. Over time, your company will come to signify those things in the eyes of your customers.
Positive FeedbackThere’s an upper limit of how amazing you can tell your potential customers you are. Eventually, it stops working. It’s much better to have other people spread the word about your awesomeness. Think of it like a person -- a person could tell you they’re the greatest football player in the town, and they might be correct, but you’ll believe it more if someone who has no stake in saying that also tells you. This is where your reviews come in. Studies have shown that they’re highly effective at getting potential customers on hand, so make sure you’re publishing your testimonials on your website and actively managing your feedback on review websites.
Handling ProblemsWhat is trust? OK, big question...but we can probably all agree that the measure of trust doesn’t occur when things go well. It’s when things go wrong where it really shows itself. The best way to win the trust of your customers is to do what you say you’ll do, and then handle any problems as and when they present themselves. Try to shirk your responsibilities, and there’ll be no trust.