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If you want to survive today, then you will need to have an effective online presence. Using the internet to your advantage is pivotal. After all, the scope of people that can be reached via the World Wide Web is simply unimaginable. Therefore, if you fail to have a dominant online presence, you are failing to make yourself known to the biggest potential consumer base.


The main area of any online marketing strategy should be SEO, otherwise known as search engine optimisation. This uses methods such as link building and social media optimisation, in order to improve your company’s visibility – meaning that it will rank higher on the search engine pages, such as Google.


In order to have this part of your strategy perfect and working to optimum level you will need to hire a SEO company. When doing so, it is crucial that you take the time and effort to seek out a top quality business. After all, the service they provide is going to have a direct impact on the image, recognition and overall success of your company. Therefore, it is not a decision which should be made half-heartedly.


To give you a helping hand, we will reveal the top five things that you should consider when you are looking for a good SEO business. First and foremost, you should make sure that the business you are considering offers a free consultancy and free advice. Therefore, you can determine exactly what you are getting yourself into and what you will benefit from before you actually commit to anything.


Aside from this, you will need to get a quote in order to determine how much the service will cost. It is recommended that you get several quotes so that you can compare them against one and other. Nevertheless, going for the cheapest option is not recommended. That’s because it usually signifies a lack in quality.


The third thing that you should consider when seeking a SEO company is their case studies. A good company will have a page dedicated to their portfolio whereby they explain certain companies they have worked with; the state of the company when they got involved, the SEO strategies they implemented and how effective they were. This showcases how confident and competent they are. You can also see if they have experience in your sector. After all, if you’re looking for the best marketing ideas for tradies, you don’t want a company that mainly works with retail stores. 


In addition to this, you also need to make sure that the company in question offers bespoke packages. This means that they will tailor make their SEO strategy to suit your business in particular. This ensures that they get the most out of your company. 


And finally, you should read reviews and feedback about the company that have been left by previous customers. This is the best way to gain an honest and genuine insight into the true reflection and credibility of the SEO business.


To conclude, SEO is a vital part of any internet marketing strategy today. If you want online domination, then you will need to use the points mentioned in this article to find the best SEO company.