Winners and Highly Commended were announced at the AC&E Awards
- Written by Media Release
The champagne has flowed and the celebrations are over, if you sadly missed the party last Thursday night, you can now view the full list of 2014 AC&E Award Winners below:
Here are some highlights from last night:
- Five Melbourne agencies took the lion’s share of trophies.
- 34 winner and 65 highly commended trophies were awarded.
- Whybin\TBWA Group Melbourne’s GAYTMs for ANZ won the Lester Wunderman Grand Prix Award, the David Ogilvy Courageous Client Award, Integrated Campaign, Art Direction and PR Campaign.
- Sean Cummins, Global CEO of cummins&partners was awarded Marketer of the Year.
- The new Innovation Award, created by Google, was presented jointly to Columbus and Clemenger BBDO Melbourne for the Melbourne Remote Control Tourist Campaign for Tourism Victoria.
- Saatchi & Saatchi’s Penny the Pirate for Luxottica/OPSM took the new Customer Experience Award and also won Apps and Data-Driven Mail.
| Pinnacle Awards |
Campaign | Client | Agency |
| Lester Wunderman Grand Prix Award |
GAYTMs |
ANZ | Whybin\TBWA Group Melbourne |
| David Ogilvy Courageous Client Award |
GAYTMs |
ANZ | Whybin\TBWA Group Melbourne |
| ADMA Marketer of the Year |
Sean Cummins |
Global CEO | cummins&partners |
| The Jon Clark Award for Outstanding Contribution |
Julie Dormand |
Managing Director | MercerBell |
| The Innovation Award |
The Remote Control Tourist |
Tourism Victoria | Columbus |
|
Melbourne Remote Control Tourist |
Tourism Victoria | Clemenger BBDO Melbourne | |
| Customer Experience Award |
Penny the Pirate |
Luxottica/OPSM | Saatchi & Saatchi |
| ADMA Young Marketer of the Year |
Allister Hercus |
Social Media Strategist | MEC |
| ADMA Young Creative of the Year |
Brendan Graham |
Copywriter & Strategist | Soap Creative |
| Category Winners | Campaign | Client | Agency |
| Ambient or Experiential |
Human Walking Program |
Lost Dogs Home | GPY&R Melbourne |
| Apps |
Penny the Pirate |
Luxottica/OPSM | Saatchi & Saatchi |
| Best Use of Search |
The Last Mile |
Amaysim | FirstClick Consulting |
| Branded Content |
Phubbing |
Macquarie Dictionary | McCann Melbourne |
| Broadcast |
Buy Ready |
ANZ | Whybin\TBWA Group Melbourne |
| Customer Acquisition Campaign |
Air Force Medical Specialist Reserve |
Defence Force Recruiting | GPY&R Melbourne |
| Customer Retention/Loyalty Campaign |
#SPCSunday |
SPC | Leo Burnett Melbourne |
| Data Analytics & Planning |
Q3 Home Loan Property Investor |
Westpac | RAPP |
| Data Strategy |
Thanks a Million |
Telstra | Lavender |
| Data Visualisation |
Working Capital 'See more inside' |
Commonwealth Bank | M&C Saatchi |
| Data-Driven Mail |
Penny the Pirate |
Luxottica/OPSM | Saatchi & Saatchi |
| Digital & Social Advertising |
Phubbing |
Macquarie Dictionary | McCann Melbourne |
| Digital Website & Microsites |
Footify FM |
National Australia Bank | Clemenger BBDO Melbourne |
| E-Commerce Website & Marketing |
Michael Hill International |
Michael Hill | Amblique |
| Integrated Campaign |
GAYTMs |
ANZ | Whybin\TBWA Group Melbourne |
| Integrated Campaign - Small Budget |
Phubbing |
Macquarie Dictionary | McCann Melbourne |
| Media Campaign |
Air Force Medical Specialist Reserve |
Defence Force Recruiting | GPY&R Melbourne |
| Mobile Marketing |
Rip Curl Search GPS |
Rip Curl | VML Australia |
| Most Effective Use of Content |
Melbourne Remote Control Tourist |
Tourism Victoria | Clemenger BBDO Melbourne |
| Not-for-profit |
Human Walking Program |
Lost Dogs Home | GPY&R Melbourne |
| Out-of-home |
Buildboard |
Defence Force Recruiting | GPY&R Melbourne |
| PR Campaign |
GAYTMs |
ANZ | Whybin\TBWA Group Melbourne |
|
Hipster Santa |
Central Mall / Frasers Property and Sekisui | BMF Advertising | |
| Social Commerce |
#SPCSunday |
SPC | Leo Burnett Melbourne |
| Use of New Technologies |
Rip Curl Search GPS |
Rip Curl | VML Australia |
| UX, Interface & Navigation Design |
Commonwealth Bank Website Relaunch |
Commonwealth Bank | VML Australia |
| Highly Commended | Campaign | Client | Agency |
| Ambient or Experiential |
Clever Buoy |
Optus | M&C Saatchi |
| Ambient or Experiential |
Crashed Car Showroom |
NRMA Insurance | Whybin\TBWA\DAN Sydney |
| Apps |
Rip Curl Search GPS |
Rip Curl | VML Australia |
| Art Direction |
Be heard. Be recognised. |
CPA Australia | M&C Saatchi |
| Art Direction |
Melbourne Remote Control Tourist |
Tourism Victoria | Clemenger BBDO Melbourne |
| Art Direction |
Paper People |
Challenger | 303Lowe |
| Art Direction |
Retirement on Paper |
Challenger | Challenger |
| Best Use of Search |
Christmas 'Wow Starts Now!' |
David Jones | Columbus |
| Best Use of Search |
Raymond the Ram 'A Sheep in Wolf's Clothing' |
RAMS Home Loans | Match Media |
| Branded Content |
I Touch Myself Project |
Cancer Council NSW | JWT |
| Branded Content |
Melbourne Remote Control Tourist |
Tourism Victoria | Clemenger BBDO Melbourne |
| Broadcast |
ALDI Surfin' Santas |
ALDI Australia | BMF Advertising |
| Broadcast |
Retirement on Paper |
Challenger | Challenger |
| Copywriting |
Australia Baby Making Census |
Genea | WiTH Collective |
| Copywriting |
Phubbing |
Macquarie Dictionary | McCann Melbourne |
| Customer Retention/Loyalty Campaign |
Know Me Program |
Westpac | RAPP |
| Customer Retention/Loyalty Campaign |
Slurpee Xpandinator |
7-Eleven | Leo Burnett Melbourne |
| Customer Retention/Loyalty Campaign |
Spend Your Life List |
ING Direct | Soap Creative |
| Customer Retention/Loyalty Campaign |
Telstra Thanks Loyalty Program |
Telstra | RGA/Tongue/Global Red |
| Data Analytics & Planning |
IKEA - A data love story |
IKEA | Match Media |
| Data Strategy |
Reward Your Future Self |
Mercer | Mercer |
| Data Strategy |
IKEA - A data love story |
IKEA | Match Media |
| Data Visualisation |
Melbourne Remote Control Tourist |
Tourism Victoria | Clemenger BBDO Melbourne |
| Data Visualisation |
Using Tweets to Predict the Melbourne Cup Winner |
TAB | Whybin\TBWA\DAN Sydney |
| Data-Driven Mail |
Cloud Champion |
Microsoft | Wunderman |
| Data-Driven Mail |
Working Capital 'See more inside' |
Commonwealth Bank | M&C Saatchi |
| Digital & Social Advertising |
#SPCSunday |
SPC | Leo Burnett Melbourne |
| Digital & Social Advertising |
#winrichardspoints |
Velocity | Clemenger BBDO Sydney |
| Digital & Social Advertising |
Learnings from SEEK Learning |
SEEK | Leo Burnett Melbourne |
| Digital & Social Advertising |
Using Tweets to Predict the Melbourne Cup Winner |
TAB | Whybin\TBWA\DAN Sydney |
| Digital Website & Microsites |
Adventure World Travel Extraordinary Trivia |
Adventure World Travel | WiTH Collective |
| Digital Website & Microsites |
Commonwealth Bank Website Relaunch |
Commonwealth Bank | VML Australia |
| Digital Website & Microsites |
The Remote Control Tourist |
Tourism Victoria | Columbus |
| Digital Website & Microsites |
Melbourne Remote Control Tourist |
Tourism Victoria | Clemenger BBDO Melbourne |
| Email Marketing |
2014 Lifecycle Trigger eDM Campaign |
Commonwealth Bank | Aimia Australia |
| Email Marketing |
Relationship eMail |
Westpac | RAPP |
| Email Marketing |
Taking the shock out of bill shock |
Telstra | Lavender |
| Integrated Campaign |
Crashed Car Showroom |
NRMA Insurance | Whybin\TBWA\DAN Sydney |
| Integrated Campaign - Small Budget |
Learnings from SEEK Learning |
SEEK | Leo Burnett Melbourne |
| Media Campaign |
Missing Persons Pre-Roll |
Australian Federal Police |
VML Australia |
| Mobile Marketing |
Adventure World Travel Extraordinary Trivia |
Adventure World Travel | WiTH Collective |
| Mobile Marketing |
Bonds Baby Search 2013 |
Bonds | WiTH Collective |
| Mobile Marketing |
KFC Snack! in the Face |
KFC | DT Melbourne |
| Most Effective Use of Content |
Crashed Car Showroom |
NRMA Insurance | Whybin\TBWA\DAN Sydney |
| Not-for-profit |
Missing Persons Pre-Roll |
Australian Federal Police |
VML Australia |
| Not-for-profit |
Penny the Pirate |
Luxottica/OPSM | Saatchi & Saatchi |
| Not-for-profit |
How To Drink Properly |
DrinkWise | Clemenger BBDO Melbourne |
| Out-of-home |
My Dog My ... |
Mars Petcare | BD Network |
| Out-of-home |
GAYTMs |
ANZ | Whybin\TBWA Group Melbourne |
| PR Campaign |
Footify FM |
National Australia Bank | Clemenger BBDO Melbourne |
|
Rod Laver 'Mark of a Champion' |
Tennis Australia | cummins&partners | |
|
Win the Scent of Love |
Pizza Hut / Yum! | M&C Saatchi | |
| Social Commerce |
Learnings from SEEK Learning |
SEEK | Leo Burnett Melbourne |
| Social Media Campaign |
How To Drink Properly |
DrinkWise | Clemenger BBDO Melbourne |
| Social Media Campaign |
Zombie Followers |
Foxtel | Clemenger BBDO Sydney |
| Social Media Campaign |
GAYTMs |
ANZ | Whybin\TBWA Group Melbourne |
| Use of New Technologies |
Clever Buoy |
Optus | M&C Saatchi |
| Use of New Technologies |
M.J. Bale Power Suit |
M.J. Bale | Whybin\TBWA\DAN Sydney |
| UX, Interface & Navigation Design |
Adventure World Travel Extraordinary Trivia |
Adventure World Travel | WiTH Collective |
| UX, Interface & Navigation Design |
Rip Curl Search GPS |
Rip Curl | VML Australia |