Falke Supports Breast Cancer Fund with Bras for a Cause Fundraising Campaign at Outdoor Retailer Summer Market

Media ContactTessa DuBoisVerde Brand Communicationstdubois@verdepr.com 970.259.3555

Hickory, N.C. (July 29, 2014) — Falke International, a leading European brand of high-end performance wear, announces its support of the Breast Cancer Fund (BCF) with the launch of Bras for a Cause, a fundraising campaign during Outdoor Retailer Summer Market 2014.

During the summer show, Falke will sell its seamless Madison sports bra for just $10 and donate all proceeds to the BCF. The Bras for a Cause campaign will educate consumers on caring for their bodies with breast cancer self-awareness and safety tips. Stop by Falke’s booth at Outdoor Retailer (PV2331) to support the fight against breast cancer.

The Falke Ergonomic Sport System is firmly established as the innovative leader in the field of functionality and style. The Madison sports bra offers Falke’s signature design with its double-layering of mesh material for ample support and breathability.

Falke is dedicated to raising breast cancer awareness and funds through empowerment of women’s athletics.

Outdoor Retailer Summer Market 2014Date: August 6-9^, 2014Booth: Falke PV2331Madison Sports Bra in white and blackPrice: $10 (MSRP $55)

About Falke InternationalA fourth generation family owned German business, where luxury and performance is a way of life, is now available in the US market. From luxury legwear to the body mapping Ergonomic Sport System, quality is a given and performance is unsurpassed. Falke is committed to deliver the ultimate in technology and technical excellence.