BSUR Amsterdam appointed creative agency for Hikvision Overseas

  • Written by Steve Conroy

- Hikvision Digital Technology Co., Ltd, with head offices in Hangzhou China, is the world’s largest supplier of video surveillance products and solutions.

The global marketing and communication activities outside China are managed by their Hikvision Overseas Department in Hangzhou, however to strengthen awareness for the brand internationally, they have appointed BSUR Amsterdam as partner for all integrated communications starting with concepts for print and following with other media executions, according to the agency.


Earlier this year BSUR Amsterdam was appointed by the European Head office based in Hoofddorp, Netherlands to handle all European communication activities.


New work is expected in the third quarter of 2017 and billings for the activity were not disclosed.


CEO BSUR Group Jan Rijkenberg commented, “It is amazing to observe that this company, founded in 2001, is already the global leader in their category, with a turnover of 4.8 billion dollars in 2016. We are impressed by their innovative strength and speed, with nearly 8000 in house designers and engineers! No better proof can be found of China’s mission to move from ‘Made in China’ to ‘Created in China’. It is an honor to be selected as their communications partner and help them build their brand outside China.”


About Hikvision

Featuring the industry’s strongest R&D workforce, Hikvision uses its state-of-the-art manufacturing facilities to design and develop innovative CCTV and video surveillance products. The company’s complete product suite includes Smart IP cameras, HD analog cameras, speed domes, NVRs, DVRs, video management software, access control and alarm systems, encoders, decoders, drones and other elements of sophisticated security systems. The company is publicly listed on the Shenzhen Stock Exchange and has a global presence with regional offices in nearly 40 locations around the world. More information:


About BSUR

BSUR (‘be as you are’) is an independent international consultancy and agency creating and re-engineering brands and brand communication platforms. Based in Amsterdam (HQ), Shanghai and São Paulo, it serves global, regional and leading local brands. Clients include the Moxy hotels Europe (Marriott), Fruit Shoot (Britvic International) and Specsavers.