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The Conversation USA

The Conversation USA

Who shops at farmers markets in the US?

  • Written by Bret R. Shaw, Professor of Life Sciences Communication, University of Wisconsin-Madison

People who shop at the more than 8,700 farmers markets operating in the U.S. either year-round or seasonally generally fall into six distinct groups. Three of them are more interested in farmers markets than the others. I study local food systems as a strategic communications scholar, and that’s the main takeaway from a study that I...

Read more: Who shops at farmers markets in the US?

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