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Using ‘science’ to market cookies and other products meant for pleasure backfires with consumers

  • Written by Rebecca Walker Reczek, Berry Chair of New Technologies in Marketing and Professor of Marketing, The Ohio State University
imageScience makes pleasure. Billy Burdette/EyeEm via Getty Images

The Research Brief is a short take about interesting academic work.

The big idea

When companies say a product meant for pleasure was developed using science, consumers are less likely to buy it. That’s what we found in our peer-reviewed research.

Marketers often describe how a...

Read more: Using ‘science’ to market cookies and other products meant for pleasure backfires with consumers

Why the world has a lot to learn about conservation – and trust – from Indigenous societies

  • Written by John Ziker, Professor of Anthropology, Boise State University
imageA family in northern Siberia watches -- but decides not to hunt -- a musk ox that wandered into the area where they live.John Ziker, Author provided

Twenty-five years ago, when I was a young anthropologist working in northern Siberia, the Indigenous hunters, fishers and trappers I lived with would often stop and solemnly offer something to the...

Read more: Why the world has a lot to learn about conservation – and trust – from Indigenous societies

A member of the Marcos family is returning to power – here’s what it means for democracy in the Philippines

  • Written by Adrian De Leon, Assistant Professor of American Studies and Ethnicity, USC Dornsife College of Letters, Arts and Sciences
imagePolitics is the Marcos family business.Ezra Acayan/Getty Images

Some 36 years after the People Power Revolution restored democracy to the Philippines, a member of perhaps the most brutaland corrupt political dynasties in the nation’s memory is set to return to the Philippine presidency.

Ferdinand “Bongbong” Marcos Jr., the son of...

Read more: A member of the Marcos family is returning to power – here’s what it means for democracy in the...

US Senate to vote on abortion rights bill -- but what would it mean to codify Roe into law?

  • Written by Linda C. McClain, Professor of Law, Boston University
imageSenate Majority Leader Chuck Schumer speaks to reporters ahead of a vote on abortion rights.AP Photo/J. Scott Applewhite

The U.S. Senate is expected to vote on May 11, 2022, on a bill that would enshrine the right to an abortion into law.

The Democrats’ bill, the Women’s Health Protection Act, isn’t expected to pass – a...

Read more: US Senate to vote on abortion rights bill -- but what would it mean to codify Roe into law?

Use of 'white privilege' makes online discussions more polarized and less constructive

  • Written by Christopher Quarles, PhD Candidate in Information, University of Michigan
imageA protester holds a sign reading 'White Privilege Is The Problem' at a rally against policy brutality and racial injustice in New York on Sept. 5, 2020. Erik McGregor/LightRocket via Getty Images

A wide variety of historical, economic and cultural forces combine to allow a larger percentage of whites to climb up the socioeconomic ladder than Blacks...

Read more: Use of 'white privilege' makes online discussions more polarized and less constructive

What can reverse late-night TV's decline?

  • Written by Jon Rineman, Affiliated Faculty, Visual and Media Arts & Comedic Arts, Emerson College
imageJames Corden, host of 'The Late Late Show,' recently announced that he will be stepping down from the show.Theo Wargo/Getty Images

In late April, after James Corden announced he would step down from “The Late Late Show” next spring, there was immediate speculation about his replacement.

Others, however, have had a different response to...

Read more: What can reverse late-night TV's decline?

Wealthy nations are carving up space and its riches – and leaving other countries behind

  • Written by Theodora Ogden, Research Fellow in Emerging Space Countries, Arizona State University
imageThere is a U.S. flag on the Moon, but in the future, countries may start to turn access to the Moon and asteroids into serious wealth.NASA/Neil A. Armstrong

Satellites help run the internet and television and are central to the Global Positioning System. They enable modern weather forecasting, help scientists track environmental degradation and...

Read more: Wealthy nations are carving up space and its riches – and leaving other countries behind

Beyond honey: 4 essential reads about bees

  • Written by Jennifer Weeks, Senior Environment + Energy Editor, The Conversation
imageBumblebees at work, dotted with pollen.Crabchick/Flickr, CC BY

As spring gardening kicks into high gear, bees emerge from hibernation and start moving from flower to flower. These hardworking insects play an essential role pollinating plants, but they’re also interesting for many other reasons. Scientists study bees to learn about their...

Read more: Beyond honey: 4 essential reads about bees

Trusting societies are overall happier – a happiness expert explains why

  • Written by Benjamin Radcliff, Professor of Political Science, University of Notre Dame
imageTrust in other people and in public institutions is one key predictor of happiness.Universal Images Group via Getty Images

Human beings are social animals. This means, almost as a matter of logical necessity, that humans’ quality of life is largely decided by the quality of their societies.

Trust is one key factor that helps shape societies...

Read more: Trusting societies are overall happier – a happiness expert explains why

Why Ukraine's undersized military is resisting supposedly superior Russian forces

  • Written by Liam Collins, Founding Director, Modern War Institute, United States Military Academy West Point
imageA Ukrainian soldier is seen at a Ukrainian front line in Donbass, Ukraine, on April 11, 2022. Diego Herrera Carcedo/Anadolu Agency via Getty Images

Before Russia’s invasion of Ukraine on Feb. 24, 2022, many observers looked at Russia’s overwhelming combat power and thought Russia would achieve a quick victory.

Because Russia has a US$62...

Read more: Why Ukraine's undersized military is resisting supposedly superior Russian forces

More Articles ...

  1. Top athletes have special advantages entering college, like children of alumni
  2. 5 justices, all confirmed by senators representing a minority of voters, appear willing to overturn Roe v. Wade
  3. What is fentanyl and why is it behind the deadly surge in US drug overdoses? A medical toxicologist explains
  4. Russia is being made a pariah state – just like it and the Soviet Union were for most of the last 105 years
  5. Religious beliefs give strength to the anti-abortion movement – but not all religions agree
  6. 6 months after the climate summit, where to find progress on climate change in a more dangerous and divided world
  7. Starbucks' caffeinated anti-union efforts may leave a bitter taste – but are they legal?
  8. Countries with lower-than-expected vaccination rates show unusually negative attitudes to vaccines on Twitter
  9. Electric eels inspired the first battery two centuries ago and now point a way to future battery technologies
  10. What does an octopus eat? For a creature with a brain in each arm, whatever's within reach
  11. Elon Musk is wrong: research shows content rules on Twitter help preserve free speech from bots and other manipulation
  12. Nonprofit drugmaker Civica Rx is taking aim at the high insulin prices harming people with diabetes
  13. ADHD in adults is challenging but highly treatable – a clinical psychologist explains
  14. Disney hasn't found itself in this much trouble since 1941
  15. Florida Republicans' row with Mickey Mouse highlights widening gap between historical BFFs GOP and corporate America
  16. Forgotten insurrection clause of 14th Amendment used to force GOP members of Congress to defend their actions on Jan. 6
  17. The Catholic saint who dedicated his life to a leprosy colony in Hawaii – and became an inspiration for HIV/AIDS care
  18. Russia may declare war on Ukraine on May 9 – and use it as a reason to double down on attacks
  19. 4 claves para entender qué es Transnistria y por qué Moldavia podría ser la nueva víctima de Putin
  20. What's the Giving Pledge? A philanthropy scholar explains
  21. 3 ways to make 'belonging' more than a buzzword in higher ed
  22. COVID-19 official counts can miss mild cases – here's how serosurveys that analyze blood for signs of past infection can help
  23. At a popular evangelical tourist site, the Ark Encounter, the image of a 'wrathful God' appeals to millions
  24. What a cathedral and a massive military parade show about Putin's Russia
  25. Ukraine receives weapons support from around the world
  26. Billions spent on overseas counterterrorism would be better spent by involving ex-terrorists
  27. Scientists in Antarctica discover a vast, salty groundwater system under the ice sheet – with implications for sea level rise
  28. Corals and sea anemones turn sunscreen into toxins – understanding how could help save coral reefs
  29. How treaties protecting fossil fuel investors could jeopardize global efforts to save the climate – and cost countries billions
  30. Abortion has been common in the US since the 18th century -- and debate over it started soon after
  31. 'Walking through Europe's door, singing' – How Eurovision helps define Europe's boundaries (and why Ukraine will likely win)
  32. New eye drops can help aging people see better – an optometrist explains how Vuity treats presbyopia
  33. If Roe v. Wade is overturned, there's no guarantee that people can get abortions in liberal states, either
  34. A white librettist wrote an opera about Emmett Till – and some critics are calling for its cancellation
  35. Giving people money with no strings attached is good for their health, dozens of studies indicate
  36. You've likely heard of the brain's gray matter – here's why the white matter is important too
  37. What would it mean to codify Roe into law – and is there any chance of that happening?
  38. Allowing E15 fuel year-round won't increase sales very much, but it's a symbolic victory for corn ethanol advocates
  39. The Southwest is on fire, with iconic deserts and towns at risk – 3 reasons the 2022 fire season is so early and intense
  40. Fed hopes biggest rate hike in 22 years tames inflation without recession or stagflation: 3 essential reads on what it all means
  41. Nanoparticles are the future of medicine – researchers are experimenting with new ways to design tiny particle treatments for cancer
  42. Western river compacts were innovative in the 1920s but couldn't foresee today's water challenges
  43. Some funders are embracing 'trust-based philanthropy' by giving money without lots of obligations
  44. Rural superintendents lament: 'We went from being heroes to villains'
  45. What makes religious relics – like pieces of the 'true cross' and hair of saints – sacred to Christians
  46. Will new vaccines be better at fighting coronavirus variants? 5 questions answered
  47. A boom in fitness trackers isn't leading to a boom in physical activity – men, women, kids and adults in developed countries are all moving less
  48. Wastewater monitoring took off during the COVID-19 pandemic – and here's how it could help head off future outbreaks
  49. PFAS are showing up in children’s stain- and water-resistant products – including those labeled ‘nontoxic’ and ‘green’
  50. Abortion right guaranteed by Roe will be replaced by state power if the Supreme Court adopts the leaked Alito opinion