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Business

  • Written by News Company



Expanding a business takes time and effort. Most importantly, it takes perseverance. You might have just experienced a successful quarter, for example, but that doesn’t mean you and your members of staff should reward yourselves by putting up your feet and relaxing. Your work is never done in the competitive business world. There’s always another company waiting to usurp you. Success isn’t fixed. Still, this can work in your favour too. The big corporations which dominate your industry might seem intimidating, but that doesn’t mean you should throw in the towel. You can rise to their level. You just need to keep working towards bigger and better things for your company. In this article, we’ll outline a promising route to effective business expansion. Embrace the suggestions which relate to your specific company.


Learn as much as possible about your demographic.

Market research is essential to growing a business. You need to know your demographic in order to create a successful brand, as explained at smallbiztrends.com. There’s no use in guessing what the market wants. Instead of taking a shot in the dark, make your investments count. Don’t innovate for the sake of being different; innovate for the sake of giving your target audience what they want from you. That’s how you’ll get ahead of the competition and develop a unique brand which continues to grow. But if you want to turn heads in the industry and expand your customer base, then you have to make sure you know the target demographic better than your competition.

This all starts with you talking to clients and potential clients. Conduct a survey. Find out what’s working and what isn’t working in the industry at large. Most importantly, find out what is or isn’t working with regards to your particular business. You need to encourage honesty and openness from your customers. Make it clear that you want to improve your services for them. They’ll be more than happy to tell you how they feel; if a survey or a poll feels too constrained, then invite your customers to express their thoughts via direct Tweets to your social media page. This will give you a picture of your audience. Once you find problems your competitors have missed or failed to solve, you’ll have an opportunity to stand out from the crowd. Researching consumers is vital. You need to research your rivals too, but you shouldn’t just be aiming to emulate the success of other companies. You need to find your own way.


Manage your money wisely.

Fiscal responsibility might not be incredibly exciting, but it’s certainly the best way to expand your business effectively. The companies which last the longest are the ones that know how to manage their money. On the surface of things, success all comes down to making a profit. However, there are plenty of businesses that have come up with a great idea, sold lots of products, and still failed. Why? They didn’t manage their profits effectively. Making money is important, but spending that money well is the thing which determines long-term success.

Make sure you start by taking a look at your existing expenditures. We’re not going to suggest cutbacks. That’s often the go-to solution when a company wants to fix its meagre profit margins. However, there are often better routes to success which don’t have to impede your ability to grow in the short-term as well as the long-term. You don’t want to improve your profit margins at the expense of your daily operations, after all. You want to improve your profit margins and your daily operations. So, cost-efficiency is the goal here. How are you wasting money? You could run your company more sustainably, for starters. Insulate your office walls and windows to trap heat (reducing your energy bill). Stop using paper, and start storing documents digitally. Once you start spending your money wisely, you’ll have more available funds for investments.

And that takes us to the most important part of managing your money wisely: investing well. We’ve talked about cutting out wasteful investments to boost your profit margins, but what do you do with that extra money? You might know which investments are bad, but you might not have any idea as to which investments are actually good. Well, you just need to think about your goals and the most cost-effective ways of achieving them. For instance, you might want to increase your daily output in order to expand your company. Why hire some more full-time employees when you could outsource? That’s a cheaper way of achieving the same goal, and the quality of the work wouldn’t be any lower. If you want to expand your business effectively, then you have to invest effectively.



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Motivate your team.

We’ve talked a lot about growing your business empire through smarter spending, better research, and many other worthwhile pursuits. However, one of the most effective ways to expand your company is to simply motivate your team. Your workers are the ones who keep your business running smoothly, after all. If you want your company to grow, then you need to make sure your employees are as productive as possible. You can achieve this by awarding the title ‘Employee of the Month’ to one hard worker. Perhaps they could receive perks such as a bonus for the month and even an early finish on all Fridays over the following month. You’ll instantly notice a change in the atmosphere of your workplace. You just need to show your team that there’s a reason to do more than the bare minimum.

You should improve the office too. Even highly professional workers with a very appreciative boss might still slack off a little if they have to work in an unsatisfying environment. Our surroundings have a big impact on our mindsets. Make the office aesthetically pleasing. Repaint the walls in a brighter colour. Get some contemporary furnishings and perhaps even a ping-pong table for people to enjoy during their breaks. Maybe you could even get some plants in there to really spruce the design up; plants remove toxins from the air, so it’ll feel more pleasant too. It’s worth cleaning and tidying up your workplace too. You could check out www.bigclean.com.au for high-quality cleaning supplies. That would help you to give your office a fresh appearance.



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Make the most of social platforms.

You also need to use social networks if you want to expand your business effectively. Digital marketing is absolutely essential in the modern world of business, so you’re definitely missing a trick if you’re not putting your website and social media pages to good use. But how do you make the most of your social platforms? Well, you need to get customers talking about you, as we’ve said before. Get them to share their experiences online. You could even offer to enter them in a prize draw if they share one of your posts with their followers. We’ll talk more about word-of-mouth marketing in the final point.

Another great way to use social networks is to seek the help of influencers. Even if you have a successful business, it can be hard to build up a following on different social media websites. People might want to buy your goods and services, but they might not want to follow your company online. They want to follow individuals who post engaging content; they don’t want to see a bunch of adverts. That’s why influencers can help you to advertise your brand to the target market through social media. If you run a hotel in a big city, for instance, then you might want to invite a big travel influencer on Instagram or YouTube to stay at your hotel for free in exchange for sharing their experience with your followers. Getting publicity online is crucial to expanding your business effectively in 2019.


Use your current clients to advertise your business.

Continuing from something mentioned briefly in the previous point, word-of-mouth advertising is another fantastic way to help your company grow in the modern age. You should be using your current clients to advertise your business. That’s one of the best ways to reach new customers. Potential clients are always more likely to listen to the rave reviews of happy customers rather than rave reviews that have come straight from the mouth of the brand itself. This makes sense, obviously; you’re biased. But your customers aren’t biased (they just want high-quality goods and services), and that’s why they’re the key to enticing new customers.


That being said, there are certainly ways to encourage your customers to start spreading the word. Again, we mentioned this in the previous point; you’ll give people a reason to advertise your brand if you provide an incentive such as a prize for one lucky follower who shares your post. Even happy customers don’t always think to leave a review for a product or a service they’ve bought. You have to give them a good reason to do so. Perhaps you could start a referral scheme. If customers see that they’ll be given a discount or some other deal for every person they successfully refer to your business, then they’ll definitely start getting the word out.