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All the blog posts and advice online make setting up a business look easy. However, before you launch into your first entrepreneurial adventure, there are some essential things you need to consider. Luckily you can find four of the most crucial discussed below. Read on to find out what they are. 


Where you will get your funding 


Number one on the list of things you need to consider before you start up your business is where you will get your funding from. Of course, there are several options to pursue, including a business loan from your bank or another funding body. 


Although some people prefer to look for private investors to help get their business off the ground instead. An option that can work particularly well if you are willing to give up part of your ownership of the enterprise you are setting up in exchange for the capital you need. 



Then there is the option of using capital released by selling a business you previously owned. Something that can be a smart way of reinvesting any profits you have generated. 


Of course, for this last option to work, you will need to get an accurate business valuation before you even consider selling. Otherwise, you will have no way of knowing whether the profits you make will cover the cost of your new endeavor. 


Where you will be located 


Next, before you get the ball rolling on your business startup, you will need to consider where to locate your company. Of course, many online businesses choose remote working, at least in the initial stages. The reason being that this can keep costs as low as possible. 



However, some types of business will need physical premises right from the get-go. If this is the case for your enterprise, then you will definitely need to consider both the type of building you need and its geographical location too. 


In fact, the right property in the wrong location can be as disastrous for a business as any other variable. To that end, it is vital to weigh up the benefits of costs against potential footfall when assessing whether a property is suitable for your startup or not. 


Who you will sell to


The next W to consider is who you will be selling your product too, something known as the demographics of your business. In fact, without knowing who your product or service is aimed at, starting up your business will be akin to rolling the dice and seeing what happens. 


With that in mind, identifying your primary customer base is essential for anyone thinking of starting up a business. It certainly won't hurt to get to know their buying habits and aspirations in life either. 


Who you will employ 


Lastly, when considering setting up a business, you will need to give some thought to who you will employ. After all, it will be your workers that ensure the day to day running of your company is as successful as possible. Therefore, it's crucial to know the type of person you want as well as what qualifications they have. If you want your startup to be a successful one, that is.