Granny Panties vs. Impractical Lingerie—How 'bout neither? jKNIX's new line of knickers and apparel gives women the best of both worlds.

SAUSALITO, Calif.—Inspired by the idea that no woman should have to choose between comfortable and sexy when it comes to what they wear, jKNIX (pronounced jay-nix) introduces a new line of innovative knickers and day-to-night apparel. Officially released on September 2, 2014, all jKNIX products are made in California with love. And each piece is specially designed to complement the curvature of a woman’s body.

Founder Jill Carrade, the “j” in jKNIX, owned and operated the women’s apparel store Green Apples for nearly a decade before launching her own brand. After trying to help thousands of women find the right intimate apparel for their shape and lifestyle, she realized something was missing.

“I felt there was a need for underwear that was subtly sexy—that was beautiful and worked for women’s every day lives,” Carrade said. “Other underwear on the market has a very mass-produced feeling to me. It runs extremely small and is super uncomfortable. Women need products that are innovative and exciting, but that work for everything from the gym to the office to a date—jKNIX gives them that.”

And for jKNIX, the right fit is about more than measurements. It’s about making women look great and feel sexy—all while giving them comfort they wouldn’t believe. By pairing impeccable fabrics with cutting-edge SewSmooth™ seamless technology, jKNIX raises the standard for underwear—creating stunning, sleek styles without the restriction of thread.

The new jKNIX line also includes versatile 24-hour apparel—pieces that can easily go from day to night by switching out shoes and accessories. Plus, Carrade intentionally designed her products so women can mix and match intimates or layer their other jKNIX apparel.

“I’m a busy mom on the go and I was tired of wearing athletic wear during the day to be comfortable,” Carrade explained. “So, I thought there should be something different—something you can dress up or dress down.”

The jKNIX line also includes five different styles of underwear in tons of crushworthy colors. Each pair is made from ultra soft, eco-friendly fabric and comes with a signature, moisture-wicking jKNIX pink liner. But it gets better—jKNIX styles are also quick-drying and wrinkle-free, making them the perfect travel companions. 

With new colors set to hit the market every few months, women can expand their knickers and versatile apparel with the hottest hues of each season. Now that’s something to smile about.

For more information about the line, visit www.jKNIX.com. 

Contact:Shannon Linton626.532.2767shannon@jKNIX.com