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Africa is the largest in terms of volume and value amongst the three regions and expected to account for about 59% of volume and 57% of the revenues in 2017. India is expected to have the fastest growth among these three regions.
The baby diaper market in these regions is heavily dominated by disposable diapers from reputed global brands. However, private labels too cater to niche segments. Africa, which is seen as a market of the future with tremendous growth opportunities, has become a part of market growth strategies of these global players. With vast availability of raw materials and a huge untapped demand in the region, coupled with fast economic growth, the baby diapers market in Africa is proving to be a lucrative opportunity for many. Leading manufacturers such as Procter and Gamble, Kimberly-Clark, Unicharm, and others are already expanding their operations in the region.
Some of the factors driving the market growth in Africa include huge and growing base of population of babies aged 0-4 years, growing women empowerment, and other demographic factors. The region is characterized by high women labor participation, growing per capita disposable income, and high but improving inequality in income distribution. The baby diapers market in Africa was valued at USD 610.1 million in 2011 and is expected to expand to about 85% during 2011 - 2017 to reach the market value worth USD 1,129.1 million in 2017. In the Middle East, despite lower birth rates and baby population, due to higher per capita disposable income and better socio economic conditions, the baby diaper market in the region is positioned for faster future growth. The baby diapers market in the Middle East is expected to expand by 71.9% from 2012 – 2017.
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The baby diapers market revenue in India is expected to almost double by 2017 compared to 2012, while volume is expected to triple during the same period. Disposable diapers are the largest and the fastest growing market segment in India, which accounted for about 78% of the Indian baby diapers market in 2012. Branded disposable diapers hold the largest market share accounting for 95.8% of the market, with Kimberly-Clark leading the pack with about 49.2% of the Indian disposable diapers market revenue.
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The report analyzes the various baby diaper market segments based on product type, along with in-depth cross sectional analysis of various countries in Africa. The baby diapers segment considered are: cloth diapers, disposable diapers, training nappy and swim pants. Disposable diapers are further categorized into regular diapers, super absorbent diapers, ultra absorbent diapers, and biodegradable diapers.
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The biodegradable diapers are a new entrant and are still in a nascent stage in these markets, which are expected to see growth in demand with growing environment awareness and changes in government regulations. The countries covered in the report include Angola, Egypt, India, Kenya, Nigeria, Rwanda, Sudan, and Tanzania.
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