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Technology

  • Written by News Feature Team



The digital revolution is well and truly underway, and the internet has never been more of an essential than it is in today’s day and age. People everywhere are using the internet for a whole range of things including shopping, communicating, and even working. Because of this, as a business owner it’s never been more important to make sure that you have a strong online presence. Failing to build your presence online in order to reach out to both new and existing customers could lead to catastrophic results such as losing out massively to your competitors. Here are some of the best ways in which you can increase your online presence and visibility.

Link Building

It may have lost some popularity as an online marketing strategy when Google updated their algorithm to Penguin a few years back, but the fact still remains that link building is still one of the best ways to build your presence online, so long as you do it correctly. Trustworthy, targeted links are still one of the most effective ways to encourage interest in your products and services online, and when you remember the fact that users tend to inherently trust links over any source, it definitely makes sense to engage in link building for your business. Guest posting, placing links on social media profiles and on other reputable areas of the web can expand your business presence online both nationally and globally. See http://linkbuilding.agency for more information on how building backlinks can help you.

Social Media

With a huge percentage of the population already using at least one of the top social media networks such as Facebook or Twitter, a business who doesn’t get involved with social networking is missing out. Social media is one of the best places to reach a large portion of your target audience at the same time, with your updates appearing automatically in the timelines of anyone who follows you, whether they be existing or potential customers. Social media sites such as Facebook also allow businesses and groups to pay a small fee for sponsored advertisements and posts, allowing you to reach out to further amounts of people online and significantly expand your online presence.

Blogging

You may or may not have heard the phrase ‘content is king’. And, it’s true – the better your content, the more interest you are going to generate in your business online. Not only that, but Google looks favourably on those websites which are regularly updated with fresh and interesting content, meaning that in doing so, you’re in with a better chance of ranking high in the Google SERPs. Blogging is an excellent way to keep your website updated with new content that your visitors will keep coming back in order to read. Blog posts can literally contain anything – from photos and videos to how-to guides and reviews, don’t underestimate the power of a business blog when it comes to giving your customers the information that they want.

Would you like to add to this list? Leave your response in the comments.