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The Conversation USA

FUCT gets day in court as SCOTUS considers dropping slippery moral standard when granting trademarks

  • Written by Megan M Carpenter, Dean, University of New Hampshire

When’s a brand too scandalous to trademark?

That’s a question the Supreme Court will soon decide in a case that tests the constitutional limits of free speech.

I attended the oral argument on April 15, when lawyers representing streetwear clothing label FUCT argued the company has a right to register its brand as a trademark, which...

Read more: FUCT gets day in court as SCOTUS considers dropping slippery moral standard when granting trademarks

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