NewsPronto

 
Men's Weekly

.

USA Conversation

The Conversation USA

The Conversation USA

The transformation of the Super Bowl ad experience

  • Written by Mark Bartholomew, Professor of Law, University at Buffalo, The State University of New York
Neuroscientists have been scanning the brains of select Super Bowl viewers to see how they're reacting to the commercials that air.thaikrit/Shutterstock.com

In an era of increasing media fragmentation, you could describe the Super Bowl as the only annual media event where a substantial portion of the U.S. population gathers at the same time to...

Read more: The transformation of the Super Bowl ad experience

More Articles ...

  1. Fed up with Big Beer's incursion, independent craft breweries push back
  2. Debunking 3 myths behind 'chain migration' and 'low-skilled' immigrants
  3. Are autonomous cars really safer than human drivers?
  4. Black America's 'bleaching syndrome'
  5. Does energy storage make the electric grid cleaner?
  6. Does college turn people into liberals?
  7. As Arctic sea ice shrinks, new research shows how much energy polar bears use to find food
  8. How kindness can make a difference in cancer care
  9. #MeToo is riding a new wave of feminism in India
  10. How lotto scammers defraud elderly Americans and fuel gang wars in Jamaica
  11. What's behind America's promotion of religious liberty abroad
  12. Why I teach a course called 'White Racism'
  13. Charity and taxes: 4 questions answered
  14. The deepest-dwelling fish in the sea is small, pink and delicate
  15. A century ago, progressives were the ones shouting 'fake news'
  16. How Facebook could really fix itself
  17. The education of Ursula Le Guin
  18. Why colleges must change how they teach calculus
  19. What employers can do to stop the next Larry Nassar
  20. Americans are saving energy by staying at home
  21. How mass incarceration harms U.S. health, in 5 charts
  22. Online social networks can help fight social anxiety
  23. Want to be president of Mexico? There's an app for that
  24. 3 key quotes from Trump's first State of the Union, explained
  25. Why Amazon and friends' plan could be a major disrupter of health care system
  26. Trump's path to citizenship for 1.8 million will leave out nearly half of all Dreamers
  27. Can scientists learn to make 'nature forecasts' just as we forecast the weather?
  28. Talent doesn't explain the success of the Patriots and Eagles
  29. California's other drought: A major earthquake is overdue
  30. The art of the public apology
  31. The hidden history of black nationalist women's political activism
  32. Nassar's abuse reflects more than 50 years of men's power over female athletes
  33. Here's how workers would spend the corporate tax cut – if they had a voice
  34. Promising male birth control pill has its origin in an arrow poison
  35. Why ignoring mental health needs of young Syrian refugees could harm us all
  36. Why it's too soon for Davos billionaires to toast Trump's 'pro-business' policies
  37. Presidential corruption verdict shows just how flawed Brazil's justice system is
  38. Trump's travel ban is just one of many US policies that legalize discrimination against Muslims
  39. Millions of refugees could benefit from big data – but we're not using it
  40. What happened at Davos? 8 essential reads
  41. How should we decide what to do?
  42. Why don't STEM majors vote as much as others?
  43. Corporate sponsors of Olympians enter the #MeToo fray
  44. Artificial intelligence is the weapon of the next Cold War
  45. Violent past, digital future: Angela Merkel's remarks at Davos
  46. Macron calls for a 'global contract' at Davos
  47. Davos grapples with inequality
  48. What Trump’s every-country-for-itself rhetoric gets wrong about Davos
  49. 3 strategies today's activist women share with their foremothers
  50. Inside North Korea's literary fiction factory