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The Conversation USA

When cringeworthy gifts are worse than inconsiderate

  • Written by Deborah Y. Cohn, Associate Professor of Marketing, New York Institute of Technology
imageSometimes a gift that might seem reasonable is no nicer than a stocking full of coal. Suzanne Tucker/Shutterstock.com

Ever wondered why your mom bought you that inexplicable thing? You’re not alone.

I have spent years doing consumer research related to gift giving. In my field, conventional wisdom surmises that when gifts fail to please...

Read more: When cringeworthy gifts are worse than inconsiderate

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