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The Conversation USA

Behavioral economics finally goes mainstream: 4 essential reads

  • Written by Bryan Keogh, Economics + Business Editor

The year 2017 may turn out to be when behavioral economics entered the mainstream after a leading practitioner in the field won a Nobel prize for his work.

Behavioral economics is the study of how psychology affects the economic decision-making processes of individuals and institutions. Research in the field has led governments like those in the...

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