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The Conversation USA

Untrustworthy memories make it hard to shop ethically

  • Written by Rebecca Walker Reczek, Associate Professor of Marketing, The Ohio State University
imageYou probably don't remember the Kathie Lee sweatshop scandal of the mid-1990s. What about the more recent debacles? AP Photo/Michael Schmelling

Imagine a shopper, Sarah, who is concerned about child labor and knows about groups like the Fair Wear Foundation that certify which brands sell ethically produced clothing. Hours after learning that fashion...

Read more: Untrustworthy memories make it hard to shop ethically

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