For many Olympic medalists, silver stings more than bronze
- Written by Andrea Luangrath, Assistant Professor of Marketing, University of Iowa
U.S. swimmer Michael Phelps receives his silver medal for the men's 200 butterfly at the 2012 London Olympics.Al Bello/Getty ImagesAt the 2022 Beijing Olympics, a distraught Alexandra Trusova won silver and promptly declared, “I will never skate again.” Swimmer Michael Phelps displayed a mix of frustration and disappointment at the...
Read more: For many Olympic medalists, silver stings more than bronze

