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The Conversation USA

For many Olympic medalists, silver stings more than bronze

  • Written by Andrea Luangrath, Assistant Professor of Marketing, University of Iowa
imageU.S. swimmer Michael Phelps receives his silver medal for the men's 200 butterfly at the 2012 London Olympics.Al Bello/Getty Images

At the 2022 Beijing Olympics, a distraught Alexandra Trusova won silver and promptly declared, “I will never skate again.” Swimmer Michael Phelps displayed a mix of frustration and disappointment at the...

Read more: For many Olympic medalists, silver stings more than bronze

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