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Lost in the coffee aisle? Navigating the complex buzzwords behind an 'ethical' bag of beans is easier said than done

  • Written by Spencer M. Ross, Associate Professor of Marketing, UMass Lowell
imageThe text on a single bag of coffee can feel like information overload.d3sign/Moment via Getty Images

You’re shopping for a bag of coffee beans at the grocery store. After reading about the effects of climate change and how little farmers make – typically $0.40 per cup – you figure it might be time to change your usual beans and...

Read more: Lost in the coffee aisle? Navigating the complex buzzwords behind an 'ethical' bag of beans is...

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