Lost touch with someone? Reach out – your friend will likely appreciate it more than you think
- Written by Peggy Liu, Ben L. Fryrear Chair in Marketing and Associate Professor of Business Administration, University of Pittsburgh
People tend to underestimate how much a friend they've lost contact with would enjoy a simple note saying 'hi.'JGI/Tom Grill/Tetra Images via Getty ImagesThe Research Brief is a short take about interesting academic work.
The big idea
The next time you wonder whether to reach out to a friend, family member, classmate or other person who’s...

