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What are automotive 'over-the-air' updates? A marketing professor explains

  • Written by Vivek Astvansh, Professor of Marketing and Data Science, Indiana University
imageMost EV recalls don't require a mechanic.Spencer Platt/Getty Images

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the affected vehicles. Automakers must also recall those cars,...

Read more: What are automotive 'over-the-air' updates? A marketing professor explains

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