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The Conversation USA

How to brainstorm brilliant ideas in teams – without sliding into 'groupthink'

  • Written by Sabrina Habib, Associate Professor of Visual Communications, University of South Carolina

Creativity is among the most in-demand skills in the workplace.

It’s not surprising that top multinational companies are looking to hire inventive thinkers: Research shows that creativity can drive innovation and resilience in organizations.

Tech giant Google has grown by innovating the way we all use the internet. Electric car maker Tesla...

Read more: How to brainstorm brilliant ideas in teams – without sliding into 'groupthink'

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