The Warc Awards: Content Strategy Jury named

Alison Keith - Vice President, Global Media, Coty - Jury Chair

London, Mar 17, 2017 - (ACN Newswire) - The Effective Content Strategy category of the 2017 Warc Awards, which looks for evidence of how a content strategy has helped a brand achieve business goals, will be chaired by Alison Keith, Vice President - Global Media of beauty products brand Coty.

A strong advocate of brand communication, Alison Keith also has many years' experience on the agency-side and will lead a panel of 15 other judges made up of senior industry experts:

Alison Keith - Vice President, Global Media, Coty - Jury ChairTejas Apte - Senior Media Manager, Hindustan UnileverCharles Baker - Strategy Director, Hearts & BBDOPaul Catmur - Managing Partner and ECD BC&F DENTSUNikki Crumpton - Founder, The Active StrategistSamantha Deevy - Group Communications Strategy Director, Droga5Clare Hill - Managing Director, Content Marketing AssociationRob Isaacs - Content Partner, adam&eveDDBShafqat Islam - CEO and Co-Founder, NewsCredNick Kendall - Founding Partner, Broken, Electric Glue and The Garage SohoScott Manson - Director of Content, OgilvyOneJanisa Parag - Head of Planning, TrueCarl Ratcliff - CEO, One Green BeanAnneli Rispens - Director Content & Social Media DDB EMEAMatt Tanter - Chief Strategy Officer, Grey LondonAmelia Torode - former Chief Strategy Officer, TBWA\London

Full biographies are available at www.warc.com/warcawards/content.info#judges.

The Effective Content Strategy category rewards branded content strategies that demonstrate a business outcome and where editorial-style content is designed to win attention. This could include video, audio, brand-funded TV shows or other formats. The Grand Prix winning paper will be rewarded with $7,000.

In addition, three special awards will each receive a prize of $1,000: The Long-Term Idea Award recognises a content strategy that has delivered sustained success for a brand; the Best Multiplatform Award is for a content strategy that has successfully used a range of different communication channels; and the Low Budget Idea, rewards an effective content strategy produced on a budget of ?500,000 or less and is geared towards campaigns by non-profit organisations.

Entry is free and papers submitted as effectiveness case studies are welcomed from any market or discipline. The closing date for entries is 20 April 2017. More information about how to enter is on the Warc Awards site at www.warc.com/warcawards/content.info#entry-details.

About Warc - Ideas and evidence for marketing people

Warc.com is an online service offering advertising best practice, evidence and insights from the world's leading brands. Warc helps clients grow their businesses by using proven approaches to maximise advertising effectiveness. Warc's clients include the world's largest advertising and media agencies, advertisers, research companies and universities.

Warc also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of the Market Research Society. In addition to its own content, Warc features advertising case studies and best practices from more than 50 respected industry sources, including: ARF, Effies, Cannes Lions, ESOMAR and IPA. Warc hosts three annual case study competitions: Warc Prize for Innovation, Warc Prize for Social Strategy and Warc Prize for Asian Strategy.

Founded in 1985, Warc is privately owned and has offices in the UK, U.S. and Singapore. For more information, please visit www.warc.com.

Contact:Amanda Benfell
PR Manager, Warc
Email: amanda.benfell@warc.com
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