Flexible and Precise Protection Solutions Supporting Customer Health Needs at Different Life Stages
- Introduces On Your Side Insurance Plan 2 / On Your Side Insurance Plan 2 – First Gift # , designed for parents, expectant parents and individuals seeking extensive coverage.
- Launches Essence – On Your Side Insurance Plan, offering essential critical illness protection for budget-conscious customers.
HONG KONG SAR -
Media OutReach Newswire - 21 November 2025 - AIA Hong Kong & Macau announces the launch of its new "On Your Side" Critical Illness Protection Series products, offering customers flexible and caring health protection solutions tailored to the diverse needs across different life stages.
According to a survey conducted by AIA
@, more than half of the parents and individuals planning to have children are concerned about their children developing childhood cancer. Additionally, more than 40% expressed worries about their children potentially suffering from conditions such as Down Syndrome, Attention Deficit / Hyperactivity Disorder (ADHD). They said their greatest concern is that if their children were unfortunately diagnosed with these illnesses, the high medical and caregiving expenses would become a financial burden. The
On Your Side Insurance Plan 2 / On Your Side Insurance Plan 2 – First Gift # (collectively referred as
"On Your Side Insurance Plan 2 series") covers 115 diseases including critical illnesses, early stage critical illnesses and severe child diseases and provides up to 10 additional claims in total for designated diseases
1, with the maximum total benefit reaching up to 1,100% of the Initial Sum Assured
2, helping customers face long-term health challenges with greater confidence. To better meet the protection needs of children, the
First Gift # edition has been further enhanced with first-in-market* benefits, including Waiver of Premium for Down Syndrome^ and Cord Blood Stem Cell Transfusion Benefit^, offering families more extensive coverage. The series also introduces a first-in-market* Top-up Premium Payment Option
11 and Top-up Premium Protector, allowing customers to choose a premium payment option according to their own financial situation at the time of application, thereby enhancing financial flexibility. To further support the insured during critical illness treatment, AIA extends a suite of value-added services to its critical illness insurance products for the first time, including Hong Kong insurance industry-first Care Concierge*
3 and One-Stop Oncology Service
4, offering multi-faceted health support to help customers navigate their treatment journey with peace of mind. For budget-conscious customers seeking basic critical illness protection, AIA introduces the
Essence – On Your Side Insurance Plan. This plan covers 58 critical illnesses and provides the Big 3 Critical Illness Shield Benefit
14, which includes a one-time additional claim for cancer, heart attack or stroke. In addition, additional payment up to 40% of the Initial Sum Assured will be paid as the Prime Age Critical Illness Extra Coverage Booster
15 when the Critical Illness Benefit or Big 3 Critical Illness Shield Benefit is paid during the Designated Period
15, providing stronger support for the insured during their prime years.
Ms Alice Liang, Chief Proposition & Healthcare Officer of AIA Hong Kong & Macau, said, "Thanks to advancements in medical technology, critical illnesses are no longer necessarily terminal. However, as life expectancy increases, so does the time people may live with illness, and the likelihood of facing multiple critical illnesses over a lifetime. That's why critical illness protection is no longer optional, but an essential safeguard that stands by customers and their families through prolonged health challenges. The need for sustained financial support has never been greater. The newly launched flagship
On Your Side Critical Illness Protection Series is thoughtfully designed to meet the diverse needs of different customer segments. The
On Your Side Insurance Plan 2 series is tailored for those seeking extensive coverage, with the
First Gift edition enhancing protection for severe childhood diseases. Through our promotional offer⁵, which includes 'Personal Medical Case Management Services with Rehabilitation Management', we help families connect with paediatric care professionals, with an aim to give families greater confidence and peace of mind when facing the unknown. On the other hand, the
Essence – On Your Side Insurance Plan offers essential critical illness protection, with additional coverage for the three major illnesses: cancer, heart attack, and stroke, is ideal for customers who are more budget-conscious and seek value for money. For the first time, we are also extending value-added services to our critical illness products, delivering personalised medical support that accompanies...
