Video marketing is the next best thing when it comes to advertising, campaigns, building trust and raising brand awareness. If you do not have a video on your site now, it is likely that you are missing many potential customers, not performing on Google as well as you could and are skipping on something that helps build trust between a business and a customer.
You might now have decided that video marketing is the way forward, and are curious how difficult it might actually be to create a video marketing strategy for yourself and what exactly it involves.
Well, read on to find out what you need to create a video marketing strategy!
Remember the Basics
As for any marketing campaign, no matter which medium, it is important to remember what your goals are and what you are tracking. You will want to be able to know what your ROI (return on investment) is and make clear decisions from data that shows you what performs best and what just isn't sticking.
This is where it is best to define your marketing goals before you even begin thinking about making a video.
What do you hope to achieve from video marketing? What are your measurable goals? Make a note of both revenue and brand goals so you have a clear idea on what you want to reach.
Research Target Audience
As with all marketing campaigns, it is important that you research your target audience. You want to know what your target audiences like, their needs and what will help them connect and engage with your video.
To do this – get to know your customers. It might sound simple, but it is vital to know what your customers and potential consumers like to watch, how they prefer to see content, how they learn and what types of videos they like the best.
While you are doing this, you might also want to research and reach out to professionals such as itsbernard.com, to chat to someone about the masterpiece you envision!
Set a Video Budget
Setting a video budget is really important as, with everything, a budget will affect the quality of the final product and will have influence over what props or people can be used in the video.
If you are going to hire a professional, it is likely that they will have their own kit, which is one worry to take off the list. However, if you are thinking about creating a video yourself, then you will need to learn what it is you need to do, along with the equipment you will need and any extras that you might not have thought of!
Think About Your Video Campaign Strategy
There are two main ways to approach your video campaign strategy, and these include BAU (business as usual) or promotional videos, which will include ads for your business.
Business as usual offers that personal insight into what goes on behind the scenes at your company, how-to videos, customer testimonial videos and other video content which has a long shelf life and gives something to the viewer. Ideally, these types of videos will be consistently uploaded.
Ad videos run for a shorter amount of time and are mostly focused on pushing a specific product or service, which usually aligns with the seasons or events, such as a summer sale or Christmas deals etc!