TRENDE, Toyota and UTokyo Experiment with Next-generation Electricity System
- Written by ACN Newswire

Japan's electric supply system is in the process of transforming from a centralized large-scale one-way system reliant on fossil fuels into an autonomous distributed two-way system incorporating renewable energy in which individuals and companies own the power supply. The objective of the joint experiment is to assess the feasibility and scalability of a two-way electricity supply system that allows direct trading among prosumers and consumers and will incorporate solar panels, batteries, and EVs.
The parties also aim to verify the economic advantage of having electricity consumers and prosumers trade electricity through market transactions. The experiment will also simulate electricity consignment fees based on distance, and verify an algorithm for predicting the electricity demands of EVs, which have varying electrical consumption levels based on cruising range.
Jeffrey Char, Co-Founder and Chairman of TRENDE, said, "We are excited to be working with Toyota and The University of Tokyo on this important experiment. We hope that the results will be beneficial, not only in terms of delivering low-cost, low carbon energy to consumers in Japan, but for others also working on solutions for the climate crisis."
TRENDE Inc. (http://trende.jp/) is an online renewable energy retailer selling electricity to residential customers in Japan via its Hot Denki (https://hotdenki.jp) and Ashita Denki (https://ashita-denki.jp/) service websites. TRENDE's goal is to accelerate the widespread adoption of solar power and redefine the energy ecosystem in Japan with a customer-centric business model and innovative P2P platform. The company's investors include Tokyo Electric Power, Showa Shell and Dubai Electricity and Water Authority.
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