Pioneering Holistic Support for Dementia Patients and Caregivers in Hong Kong

HONG KONG SAR - Media OutReach Newswire - 12 November 2025 - Chubb Life Hong Kong today announced the launch of the Side by Side Dementia Insurance Plan (Side by Side), Hong Kong's first standalone policy dedicated to supporting individuals with dementia and their caregivers. Side by Side offers a simple application process, benefits payable upon initial diagnosis of both moderate dementia and severe dementia, and holistic end-to-end support, building on Chubb Life Hong Kong's deep understanding of and commitment to address the evolving needs of the silver aged community. Hong Kong faces a significant demographic shift, with one in three residents expected to be aged 65 or above by 2046¹, and dementia cases projected to exceed 390,000 by 2045². The burden on families is substantial, with an alarming 42% of family caregivers reporting depression³. Designed in response to critical care challenges faced by dementia patients and their families, Side by Side provides holistic support throughout the long-term dementia journey, offering both financial and emotional lifelines. Key features include:

• Early detection and diagnosis: Complimentary cognitive assessments⁴ for the Insured and designated family members, prioritizing early prevention.
• Financial support: Benefits payable upon initial diagnosis of both moderate dementia and severe dementia. Continuing Care Benefit provides long-term monthly payouts after the severe dementia benefit is paid.
• Flexible settlement options⁵: Choice of lump sum or monthly installment plan for severe dementia benefits.
• Premium waiver: All future premiums waived after a severe dementia diagnosis.
• Management continuity: Appointment of a designated successor owner⁶ to minimize complicated procedures if the original owner becomes mentally incapacitated.
• Simple application: Answering just one health question and no medical underwriting required.

Recognizing the burden on caregivers, Side by Side includes a Caregiver Support Benefit, reimbursing professional counselling expenses after the insured is diagnosed with severe dementia. In addition, the Step by Step Care value-added service⁴, available in Hong Kong, Macau, and designated Greater Bay Area cities, grants families access to personal case management, early cognitive assessment, daily living support, therapy services, and ongoing training programs - all designed to provide accessible and personalized support. Belinda Au, President of Chubb Life Hong Kong and Head of North Asia, said, "Introducing Hong Kong's first dedicated dementia insurance plan, Side by Side, is more than a product innovation - it is a reflection of our commitment to building a stronger, more connected community. What sets Side by Side apart is its holistic approach with a special focus on supporting caregivers, because we understand that dementia touches not only individuals, but everyone around them. Side by Side is designed to provide practical solutions and emotional support at every stage of the journey." Side by Side is the latest addition to Chubb Life Hong Kong's signature Silver Life product series, which is specifically tailored for silver age customers. The series offers comprehensive solutions, including life protection, hospital and surgical cash coverage, cancer protection coverage, and now, dedicated dementia coverage. For more information about Side by Side Dementia Insurance Plan, please refer to: https://www.chubb.com/hk-en/personal/side-by-side-dementia-insurance-plan.htmlThis article is intended for general reference only and should not be regarded as professional advice, recommendation and does not form part of the policy. This article should be read along with other materials which cover more product information. Such materials include, but not limited to, product brochures setting out key product risks, policy provisions that contain the detailed terms and conditions, benefit illustrations (if any), policy documents and other relevant promotional or marketing materials, which are all available upon request. You might also consider seeking independent professional advice if needed. This article is intended to be displayed in Hong Kong only and does not construe as an offer to sell or solicitation to buy or provision of any insurance products outside Hong Kong. The...