Amazon Singapore delivers smiles to children, ramping up support for the local community
- Written by Media Outreach
In December, Amazon Singapore donated S$100,000 in cash to four local non-profits, supporting children in need Amazon Singapore built a Christmas tree from its iconic delivery boxes to showcase the volume and impact of donations from Singaporeans via the Amazon x Shop for Good wishlist initiative SINGAPORE - Media OutReach - 19 December 2022 - Bringing cheer to the local community this holiday season, Amazon Singapore (NASDAQ: AMZN) has been ramping up its support for underprivileged children in Singapore – making one of its biggest donations to date. 
This December, Amazon Singapore has donated a total of S$100,000 to non-profit organisations (NPOs) including Arc Children's Centre, Beyond Social Services, SHINE Children and Youth Services, and Singapore Children's Society – as part of growing the impact of the Amazon x Shop for Good wishlist initiative in Singapore. The donations aim to help over 31,000 children in Singapore, aged between three and 21 years, to give them opportunities for better and more enrichment activities, meals and medical care, among other needs. Additionally, for the holiday festivities and season of giving, Amazon Singapore is showcasing the impact that donations from the public can have on beneficiaries by building a Christmas tree from Amazon boxes. This tree will be on exhibition at the Suntec Outdoor Area near to the Esplanade MRT exit till 26 December 2022. Amazon Singapore's increased support for the wishlist initiative – an ongoing campaign that allows NPOs to share directly and in real-time what they need – comes alongside a recent survey with YouGov that found that transparency is key in online donations. 46% of Singaporeans surveyed said that the biggest barrier to donating online is the uncertainty of whether their donation will reach the beneficiaries. More than half (54%) said they would be interested to donate to NPOs through an online wishlist based on what they need. "We are proud to have grown the wishlist initiative in Singapore since 2020 so local NPOs can directly share with donors what and how much they need, as well as who they help," said Leo Laforgia, Country Manager, Amazon Singapore. "We also want to increase transparency and the ease with which online donations are made so that Singaporeans can continue to give to their preferred causes – just as conveniently as they shop on Amazon.sg and regardless of their budget. I am humbled to see the generosity of Singaporeans so far who continue to give and help underprivileged children and families live better. At Amazon, we will continue to make giving a part of everyday experiences, taking care of deliveries and safe payments, and offering a wide selection at great prices for NPOs and donors to choose from." Between January and December 2022, 16 participating NPOs collectively received more than 1,150 items worth over S$18,700 in value, helping over 1,900 Singaporeans in need. These NPOs include Arc Children's Centre, Beyond Social Services, Blessings in a Bag, Children's Wishing Well, Club Rainbow (Singapore), Engineering Good, Fei Yue, Glyph Community, New Hope Community Services, Singapore Red Cross, SHINE Children and Youth Services, Singapore Children's Society, The Singapore Association for the Deaf (SADeaf), SOSD, The Food Bank Singapore, and Willing Hearts. Amazon Singapore's latest efforts underpin its commitment to increasing opportunities and support available to vulnerable youths and children in Singapore. Delivering Smiles to underprivileged children and youths in Singapore Started locally in 2020 during the pandemic, Amazon's wishlist initiative aims to inculcate giving back to the local community as a routine for people in Singapore. While shopping on Amazon.sg for holiday gifts or daily necessities, people can view the items requested by NPOs on their respective wishlists, click to purchase them per their budget, and directly support the causes they are most passionate about. Each NPO's wishlist comprises a depository of items that their beneficiaries currently need most, and their quantity, to inform customers on Amazon.sg what to give. Items purchased for donation will be delivered directly to the NPOs' preferred address, at no cost to the charities. This ensures NPOs get the help they need, while customers continue to enjoy the same convenient shopping experience and great prices they have come to expect from Amazon.sg to donate transparently and easily. "This December is yet another fun-filled season for the children at Arc and their siblings, with activities ranging from Christmas crafts, ginger bread baking and play! We are grateful for your support via our Amazon.sg wishlist, giving the children the opportunity to spread Christmas joy by making decorative crafts and ornaments for the home of the elderly as well as donors and corporates who have supported Arc through the years," said Geralding Wong, Assistant Centre Head, Arc Children's Centre....
This December, Amazon Singapore has donated a total of S$100,000 to non-profit organisations (NPOs) including Arc Children's Centre, Beyond Social Services, SHINE Children and Youth Services, and Singapore Children's Society – as part of growing the impact of the Amazon x Shop for Good wishlist initiative in Singapore. The donations aim to help over 31,000 children in Singapore, aged between three and 21 years, to give them opportunities for better and more enrichment activities, meals and medical care, among other needs. Additionally, for the holiday festivities and season of giving, Amazon Singapore is showcasing the impact that donations from the public can have on beneficiaries by building a Christmas tree from Amazon boxes. This tree will be on exhibition at the Suntec Outdoor Area near to the Esplanade MRT exit till 26 December 2022. Amazon Singapore's increased support for the wishlist initiative – an ongoing campaign that allows NPOs to share directly and in real-time what they need – comes alongside a recent survey with YouGov that found that transparency is key in online donations. 46% of Singaporeans surveyed said that the biggest barrier to donating online is the uncertainty of whether their donation will reach the beneficiaries. More than half (54%) said they would be interested to donate to NPOs through an online wishlist based on what they need. "We are proud to have grown the wishlist initiative in Singapore since 2020 so local NPOs can directly share with donors what and how much they need, as well as who they help," said Leo Laforgia, Country Manager, Amazon Singapore. "We also want to increase transparency and the ease with which online donations are made so that Singaporeans can continue to give to their preferred causes – just as conveniently as they shop on Amazon.sg and regardless of their budget. I am humbled to see the generosity of Singaporeans so far who continue to give and help underprivileged children and families live better. At Amazon, we will continue to make giving a part of everyday experiences, taking care of deliveries and safe payments, and offering a wide selection at great prices for NPOs and donors to choose from." Between January and December 2022, 16 participating NPOs collectively received more than 1,150 items worth over S$18,700 in value, helping over 1,900 Singaporeans in need. These NPOs include Arc Children's Centre, Beyond Social Services, Blessings in a Bag, Children's Wishing Well, Club Rainbow (Singapore), Engineering Good, Fei Yue, Glyph Community, New Hope Community Services, Singapore Red Cross, SHINE Children and Youth Services, Singapore Children's Society, The Singapore Association for the Deaf (SADeaf), SOSD, The Food Bank Singapore, and Willing Hearts. Amazon Singapore's latest efforts underpin its commitment to increasing opportunities and support available to vulnerable youths and children in Singapore. Delivering Smiles to underprivileged children and youths in Singapore Started locally in 2020 during the pandemic, Amazon's wishlist initiative aims to inculcate giving back to the local community as a routine for people in Singapore. While shopping on Amazon.sg for holiday gifts or daily necessities, people can view the items requested by NPOs on their respective wishlists, click to purchase them per their budget, and directly support the causes they are most passionate about. Each NPO's wishlist comprises a depository of items that their beneficiaries currently need most, and their quantity, to inform customers on Amazon.sg what to give. Items purchased for donation will be delivered directly to the NPOs' preferred address, at no cost to the charities. This ensures NPOs get the help they need, while customers continue to enjoy the same convenient shopping experience and great prices they have come to expect from Amazon.sg to donate transparently and easily. "This December is yet another fun-filled season for the children at Arc and their siblings, with activities ranging from Christmas crafts, ginger bread baking and play! We are grateful for your support via our Amazon.sg wishlist, giving the children the opportunity to spread Christmas joy by making decorative crafts and ornaments for the home of the elderly as well as donors and corporates who have supported Arc through the years," said Geralding Wong, Assistant Centre Head, Arc Children's Centre.... Read more: Amazon Singapore delivers smiles to children, ramping up support for the local community