• The new "Singapore Cross-border Brand Launchpad" program, which is developed together with Enterprise Singapore and the Singapore Business Federation, will help over 100 local Singapore MSMEs to launch and scale their brands, access export opportunities in the United States in the next two years
• As of May 2023, sales from Singapore sellers on Amazon global sites achieved double-digit growth YoY, and hit record performance during Prime Day 2023
• Accelerated e-commerce export by MSMEs poised to nearly double revenues from S$1.7 billion in 2022 to S$3.9 billion by 2027, new study from Access Partnership reveals

SINGAPORE - Media OutReach - 24 July 2023 - (NASDAQ: AMZN) – Amazon Global Selling today introduced the 'Amazon Global Selling Singapore Cross-border Brand Launchpad' program, in collaboration with Enterprise Singapore (EnterpriseSG) and Singapore Business Federation (SBF), to equip local entrepreneurs with cross-border e-commerce skills^[1] and help them access burgeoning opportunities of this sector and build a long-term global business. The program will help over 100 local Singapore micro, small and medium enterprises (MSMEs^[2]) to launch and scale their brands through Global Selling in the next two years and help at least 300 Singapore companies to equip them with knowledge set of cross-border e-commerce through a long-term knowledge collaboration. A first by Amazon Global Selling in Singapore, the program will help over 100 eligible local MSMEs launch their brands and scale in the United States (U.S.) with dedicated and tailored account management support and resources. Notably, MSMEs will receive support in areas including advisory on business growth and solutions, optimization of marketing and analytics tools, and know-how on achieving product standards certification in line with local regulations. Additionally, as part of a long-term knowledge collaboration, Amazon Global Selling is working with SBF to develop a dedicated cross-border e-commerce learning series for at least 300 Singapore companies. This will feature key topics including introduction to cross-border e-commerce business model, solutions to tackle common global e-commerce challenges, and relevant digital economy skills such as product selection and preparation, overseas market and consumer research, digital brand building and tools, performance optimization, cross-border logistics, and more. With seminars, business review, and business matching, the knowledge collaboration aims to empower local companies to develop a global business on the worldwide playing field. Global e-commerce has grown at an average rate of 12%^[3] over the last several years and this is forecasted to continue into the future. Within e-commerce, the cross-border Business-to-Consumer (B2C) e-commerce market is experiencing growth with a global CAGR of nearly 28.4% during 2020-2027^[4]. "Cross-border e-commerce is becoming increasingly crucial for the success of MSMEs. To fuel their long-term growth, we recognize the significance of local collaborations and local support," said Anand Palit, Head of Amazon Global Selling, Southeast Asia. "We look forward to growing our efforts with Enterprise Singapore and Singapore Business Federation to help local businesses seize the potential of the ever-expanding cross-border e-commerce and write the new chapter of Singapore MSME's transformation story." "To strengthen their competitive edge, businesses must equip themselves with the capabilities to explore new markets and adopt differentiated go-to market strategies. The size and vibrancy of the e-commerce market in the U.S. presents significant opportunities for Singapore businesses," said Soh Leng Wan, Assistant Chief Executive Officer, EnterpriseSG. "We are excited to partner with Amazon Global Selling to help Singapore businesses build their capabilities in cross-border e-commerce and unlock new drivers of growth." "SBF is pleased to partner with Amazon Global Selling and EnterpriseSG to launch the "Amazon Global Selling: Singapore Cross-border Brand Launchpad" today. This partnership will help Singapore businesses develop the necessary know-how to reach customers in the U.S., which is one of the most diverse in the world with an enormous growth potential for consumer brands. We look forward to do more with Amazon Global Selling to accelerate cross-border e-commerce adoption by Singapore companies," said Kok Ping Soon, CEO of Singapore Business Federation. High growth potential for Singapore MSMEs with cross-border e-commerce The value of B2C e-commerce sales earned by Singapore firms from overseas sales has the potential to nearly double from S$1.7 billion in 2022 to S$3.9 billion by 2027, if they invest in cross-border e-commerce. These are...