• Amazon Global Selling introduced its strategy in 2023 at the Amazon Southeast Asia Seller Summit 2022 today to support the digital transformation of Singapore sellers through cross-border e-commerce.

• New resources will help local businesses establish their brands in new geographies with support at every step of the selling journey.

• Day 2 of the Summit continues tomorrow focused on reaching Amazon's customers in Singapore and opportunities to maximize sales during the peak season.

SINGAPORE - Media OutReach - 26 October 2022 - (NASDAQ:AMZN) – On the first day of the Amazon Southeast Asia Seller Summit 2022, Amazon Global Selling introduced innovative tools and services to help sellers in Singapore, Malaysia, and the Philippines grow their brands online locally and on an international scale. Nearly 4,000 small and medium-sized businesses (SMBs) joined Day 1 of the Summit physically and virtually to learn how they can sell to international customers on Amazon stores worldwide, with thousands more expected to join on Day 2, covering Amazon Singapore opportunities. The event was organized to provide businesses with the information, skills and tools needed to grow along with the expanding cross-border e-commerce sector, while becoming more resilient against economic uncertainties in the future. According to an Amazon survey with domestic e-commerce sellers and traditional export companies in Singapore, Malaysia, and the Philippines, nearly seven in 10 plan to expand to new countries in 2022. Almost all (96%) who were surveyed will also consider cross-border e-commerce activities in the future, motivated by the opportunity to build a global brand, and increase their customer base from overseas. This comes as the e-commerce sector is projected to continue flourishing in the region. Based on the early commissioned research results by AlphaBeta, the value of Business-to-Consumer (B2C) e-commerce sales earned by Singapore firms from overseas sales has the potential to nearly double by 2027 if they invest in cross-border e-commerce. The share of e-commerce sales for Micro-SMEs is estimated to be 45% in 2022 and has the potential to increase to 69% by 2027. There arenearly 2 million SMBs selling on Amazon, and third-party sales represent nearly 60% of total sales. Amazon Global Selling empowers sellers and supports their long-term development. Key initiatives in 2023 will focus on making going global faster and easier:

• Support sellers' cross-border digital transformation through Amazon's global scale and resources

• Incubate entrepreneurship and support brand owner success globally

• Roll out more innovative tools and services to empower businesses at all stages of selling globally

• Introduce more global initiatives and enhance local support to sellers

Anand Palit, Head of Global Selling, Southeast Asia, said, "With many small and medium enterprises now selling online, they stand at the cusp of booming opportunities all around them. The...