Singapore Sports Hub renamed The Kallang, signals push to bring more diverse and accessible experiences across sport, entertainment, lifestyle and community
- Written by Media Outreach
SINGAPORE - Media OutReach Newswire - 28 November 2025 – Kallang Alive Sport Management, the company that manages the Singapore Sports Hub, today announced it has officially changed its corporate name to The Kallang Group and Singapore Sports Hub will begin operating under a new name, The Kallang. 
The Kallang is a vibrant precinct that encompasses all current infrastructure and assets that was previously known as the Singapore Sports Hub. It is not just a venue for events, but also a destination where memorable moments are made. The Kallang Group is the corporate entity that will continue to oversee the management, programming and delivery of world-class experiences at The Kallang, driving the next chapter of growth for the precinct. Keith Magnus, Chairman, The Kallang Group, and Quek Swee Kuan, Chief Executive Officer, The Kallang Group, unveiled the new brand name at a launch event held at the Bank of Singapore (BOS) Lounge at the National Stadium. Joining them to celebrate the occasion were The Kallang Group staff and more than 300 stakeholders and partners representing The Kallang’s four pillars – sport, entertainment, lifestyle and community. Growth since 2022 takeover Since the 2022 government takeover, The Kallang has gone from strength to strength, delivering more sport, entertainment and lifestyle event days, and significantly increased event attendance. The energy continued into 2025, with The Kallang hosting world-class sporting events such as the World Aquatics Championships and the World Para Swimming Championships. Alongside performances by global icons like Lady Gaga, who chose Singapore as her only stop in Asia, this year’s robust event calendar has further solidified The Kallang’s position as the excitement epicentre of Singapore. The Kallang has also hosted numerous community events such as the National School Games, Majulah Fiesta, GetActive!, and ONE Countdown, creating meaningful opportunities for people of all ages to come together and strengthen their connection with this iconic precinct. Keith Magnus, Chairman, The Kallang Group, shared, “The launch of The Kallang marks an exciting new chapter for us. Over the past three years, this precinct has transformed into a dynamic hub for world-class sport, entertainment and community life, hosting over 4,000 event days and welcoming more than nine million visitors. The Kallang Group’s legacy of creating tangible impact extends beyond the numbers. What inspires us is the spirit this place now carries. Our ambition is for The Kallang to become the excitement epicentre of Singapore – a place where global acts, local heroes and everyday Singaporeans unite to share unforgettable experiences that strengthen our national fabric. “The Kallang is not just a world-class venue. It is a feeling, a connection, a shared memory. This brand launch reflects our commitment to build a precinct that belongs to all Singaporeans – and to ensure The Kallang becomes one of the most exciting and loved destinations in the region for generations to come.” Why “The Kallang” In Singapore, “Kallang” represents more than a name or location. It is a powerful yet emotional symbol of national pride. Rooted in Singapore’s collective consciousness, “Kallang” has always represented a space where people unite through competitions, celebrations and shared experiences like the National Day Parade. “Kallang” has been home to both the previous and current National Stadium, hosting countless memorable moments that united the nation. It is where the legendary “Kallang Roar” and “Kallang Wave” emerged as fans rallied behind Team Singapore, transforming individual voices into a powerful chorus of national pride. This rich sporting legacy forms the foundation upon which The Kallang now builds. The transition from Singapore Sports Hub to The Kallangrepresents our evolution – where we broaden our identity while honouring our sporting heritage. It embraces our collective memories while strengthening our belief that sport, entertainment, lifestyle and community form the pillars of a dynamic ecosystem. Commitment to delivering world-class experiences The Kallang will continue to serve its purpose as a vibrant, multi-use destination that brings people together through world-class sport, entertainment, lifestyle and community experiences, contributing to the broader vision of bringing the wider Kallang Alive precinct to life. The Kallang’s new tagline, “Feel Alive”, captures its inventive spirit of creating exciting experiences for all across sport, entertainment, lifestyle and community. This tagline is anchored on the four brand values of:
The Kallang is a vibrant precinct that encompasses all current infrastructure and assets that was previously known as the Singapore Sports Hub. It is not just a venue for events, but also a destination where memorable moments are made. The Kallang Group is the corporate entity that will continue to oversee the management, programming and delivery of world-class experiences at The Kallang, driving the next chapter of growth for the precinct. Keith Magnus, Chairman, The Kallang Group, and Quek Swee Kuan, Chief Executive Officer, The Kallang Group, unveiled the new brand name at a launch event held at the Bank of Singapore (BOS) Lounge at the National Stadium. Joining them to celebrate the occasion were The Kallang Group staff and more than 300 stakeholders and partners representing The Kallang’s four pillars – sport, entertainment, lifestyle and community. Growth since 2022 takeover Since the 2022 government takeover, The Kallang has gone from strength to strength, delivering more sport, entertainment and lifestyle event days, and significantly increased event attendance. The energy continued into 2025, with The Kallang hosting world-class sporting events such as the World Aquatics Championships and the World Para Swimming Championships. Alongside performances by global icons like Lady Gaga, who chose Singapore as her only stop in Asia, this year’s robust event calendar has further solidified The Kallang’s position as the excitement epicentre of Singapore. The Kallang has also hosted numerous community events such as the National School Games, Majulah Fiesta, GetActive!, and ONE Countdown, creating meaningful opportunities for people of all ages to come together and strengthen their connection with this iconic precinct. Keith Magnus, Chairman, The Kallang Group, shared, “The launch of The Kallang marks an exciting new chapter for us. Over the past three years, this precinct has transformed into a dynamic hub for world-class sport, entertainment and community life, hosting over 4,000 event days and welcoming more than nine million visitors. The Kallang Group’s legacy of creating tangible impact extends beyond the numbers. What inspires us is the spirit this place now carries. Our ambition is for The Kallang to become the excitement epicentre of Singapore – a place where global acts, local heroes and everyday Singaporeans unite to share unforgettable experiences that strengthen our national fabric. “The Kallang is not just a world-class venue. It is a feeling, a connection, a shared memory. This brand launch reflects our commitment to build a precinct that belongs to all Singaporeans – and to ensure The Kallang becomes one of the most exciting and loved destinations in the region for generations to come.” Why “The Kallang” In Singapore, “Kallang” represents more than a name or location. It is a powerful yet emotional symbol of national pride. Rooted in Singapore’s collective consciousness, “Kallang” has always represented a space where people unite through competitions, celebrations and shared experiences like the National Day Parade. “Kallang” has been home to both the previous and current National Stadium, hosting countless memorable moments that united the nation. It is where the legendary “Kallang Roar” and “Kallang Wave” emerged as fans rallied behind Team Singapore, transforming individual voices into a powerful chorus of national pride. This rich sporting legacy forms the foundation upon which The Kallang now builds. The transition from Singapore Sports Hub to The Kallangrepresents our evolution – where we broaden our identity while honouring our sporting heritage. It embraces our collective memories while strengthening our belief that sport, entertainment, lifestyle and community form the pillars of a dynamic ecosystem. Commitment to delivering world-class experiences The Kallang will continue to serve its purpose as a vibrant, multi-use destination that brings people together through world-class sport, entertainment, lifestyle and community experiences, contributing to the broader vision of bringing the wider Kallang Alive precinct to life. The Kallang’s new tagline, “Feel Alive”, captures its inventive spirit of creating exciting experiences for all across sport, entertainment, lifestyle and community. This tagline is anchored on the four brand values of: - Connection: The Kallang will continue to build meaningful networks in the community, aided by how it designs space, creates events and fosters a sense of belonging...