Refined upper-upscale brand is tailored for 120–300 key properties in prime urban and resort locations, delivering market-relevant experiences enriched by Dusit’s signature Thai-inspired gracious hospitality

BANGKOK, THAILAND - Media OutReach Newswire - 14 July 2025 - Dusit International, one of Thailand's leading hotel and property development companies, has expanded its global hospitality portfolio with the official launch of Dusit Hotels – its ninth hotel brand – designed to deliver tailored upper-upscale experiences that balance brand consistency with the unique needs of each market in strategic city and leisure destinations worldwide. Already introduced at three operating hotels – Dusit Hotel Doha, Qatar; Dusit Le Palais Tu Hoa, Hanoi, Vietnam; and Dusit Hotel AG Park, Chengdu, China – with another distinctive property, Dusit Hotel Greenhills, Manila, Philippines, signed and set to open in 2026, the new brand has already marked its presence in key markets across Asia and the Middle East, laying a strong foundation for future growth. Created in response to the growing demand from hotel owners and developers for distinctive properties that combine international standards with a strong sense of local identity, Dusit Hotels is positioned to deliver memorable guest experiences rooted in the unique cultural and physical context of each destination – all underpinned by Dusit's signature Thai-inspired gracious hospitality. Defined by a timeless, warm, and welcoming aesthetic, and guided by the tagline "Distinctly Elevated, Perfected by Place," Dusit Hotels are crafted with the soul of each location in mind and designed to offer superior levels of comfort for business and leisure travellers of all generations. Public spaces feature curated art and locally inspired details that enhance the sense of place, while integrated smart technologies enrich the stay experience. With a target range of 120 to 300 keys per property, Dusit Hotels is ideally suited for conversions and purpose-built developments that seek to balance refined comfort and contemporary design with market-relevant facilities, such as destination dining, multi-functional event spaces, and wellness offerings tailored to today's travellers. At each location, Dusit Hotels has demonstrated its ability to deliver refined, upper-upscale experiences rooted in local character and contemporary elegance. Located by Hanoi's West Lake, the 207-key Dusit Le Palais Tu Hoa, Hanoi blends Thai-inspired gracious service with Vietnamese heritage, drawing inspiration from the legacy of Princess Từ Hoa, who famously left the royal court to teach silk weaving to the local people, to offer a unique cultural connection through its design, storytelling, and curated dining experiences. In Chengdu, the 248-key Dusit Hotel AG Park, Chengdu embraces its natural setting amidst the scenic surrounds of Tianfu Agricultural Expo Park with guided nature-based activities, farm-to-table dining, and sustainability-led programming aligned with Dusit's group-wide sustainability initiative, Tree of Life, all contributing to a guest experience that's both mindful and memorable. Dusit Hotel Doha, meanwhile, with 261 well-appointed guestrooms and suites, plus 96 elegant apartments in the heart of Doha's vibrant West Bay area, has carved a niche in the Qatari capital's competitive hospitality landscape by offering warm, personalised service, a variety of international dining options, and wellness experiences delivered through Dusit's signature Devarana Wellness concept. From in-room rituals to a full-floor spa, the hotel demonstrates how Dusit Hotels can thoughtfully integrate well-being into the guest journey in a way that is meaningful, accessible, and market-relevant. The latest signing under the Dusit Hotels brand – Dusit Hotel Greenhills, Manila – is set to open in Q4 2026. Occupying the top 10 floors of Primex Tower, a landmark 50-storey mixed-use development in Metro Manila's San Juan City, the 200-key hotel will feature premium facilities, including Benjarong Thai restaurant, an all-day dining restaurant, a rooftop bar, a rooftop swimming pool, and a ballroom with spectacular city views. Together, these properties illustrate the brand's versatility and appeal – bringing Dusit's gracious hospitality and service excellence to life in distinctive ways, guided by a consistent upper-upscale positioning. "Our latest brand has been carefully developed to meet the evolving needs of both hotel owners and modern travellers alike," said Mr Gilles Cretallaz, Chief Operating Officer, Dusit...