Holding High the Banner of Opening-up and Leading Trade in Services, Beijing Is Setting a New Benchmark for Opening up the Chinese Services Sector: Through the Lens of CIFTIS
- Written by Media Outreach
BEIJING, CHINA - Media OutReach Newswire - 11 September 2025 - On September 10, the 2025 China International Fair for Trade in Services (CIFTIS), themed "Embrace Intelligent Technologies, Empower Trade in Services," opened as scheduled. 


Caption:This photo taken on Sept. 10, 2025 shows an entrance of a venue of the 2025 China International Fair for Trade in Services (CIFTIS) in Beijing, capital of China. The 2025 CIFTIS opened in Beijing on Wednesday, themed Embra
More than 80 countries and international organizations have brought distinctive exhibits and events; nearly 500 Fortune Global 500 companies and global industry leaders have set up offline exhibitions; over 170 forums and business matchmaking sessions are underway; and more than 190 new products and achievements are making their debut... After 13 years, CIFTIS has evolved from a simple sector-specific exhibition into a major global platform for "Global Services, Shared Prosperity." Beijing, the capital city of China, is leveraging this momentum to raise high the banner of opening up and set a new benchmark for opening up the services sector. 
Caption: People visit the 2025 China International Fair for Trade in Services (CIFTIS) in Beijing, capital of China, Sept. 10, 2025. The 2025 CIFTIS opened in Beijing on Wednesday, themed Embrace Intelligent Technologies, Empower
The Evolution of CIFTIS: From Industry Showcase to a Global, Open Platform Inside Shougang Park, the exhibition spaces complement the industrial aesthetic of the Big Air and steel furnaces. At Australia's Guest of Honor pavilion, spanning over 300 square meters, a miniature model of the Sydney Opera House, lifelike representations of kangaroos and koalas—national treasures of Australia, and interactive screens create an immersive experience that draws visitors in. This year, nearly 60 Australian institutions and businesses have brought their latest achievements to Beijing. "CIFTIS offers a platform to raise brand visibility, expand institutional cooperation, and explore new partnerships," said Dale Pinto, Global President and Chair of CPA Australia, who is attending for the second time. "Participation has not only increased our visibility but also strengthened relationships with our Chinese partners. We look forward to deepening cooperation and offering our expertise in areas such as digitalization." Such feedback reflects the growth of CIFTIS and China's steady progress in trade in services. In 2012, the total value of China's trade in services was USD 482.9 billion; by 2024, it had surpassed the 1-trillion-dollar mark. Once reliant on conventional sectors like logistics, China's trade in services is now shifting toward high-value-added, knowledge-intensive, and innovation-driven fields. In 2023, knowledge-intensive services already accounted for 41.4% of the total. Over the past 13 years, as China's trade in services continued to expand, CIFTIS has undergone its own remarkable transformation: from an initial focus on outsourcing, it has fully embraced digital and intelligent technologies while integrating green and global development into its gene. The exhibition space has expanded from 50,000 square meters at the inaugural edition to a 3-square-kilometer "city showcase" today. What began as foreign businesses bringing products into China has evolved into dynamic Chinese companies taking AI algorithms and green solutions global. Discussions have shifted from logistics and exports of cultural products to digital trade, smart healthcare, and low-carbon services... To date, over 1.1 million exhibitors and professional visitors and more than 900 overseas institutions from 198 countries and regions have become regular participants. Adapting to the latest global economic developments and trends, this year's CIFTIS has proactively upgraded and readied itself with cutting-edge technologies and sharp industry insights to meet a new wave of international cooperation and competition. First, cutting-edge technologies are employed to deliver "immersive experiences" for visitors. According to Sima Hong, Vice Mayor of Beijing, this year's CIFTIS will highlight specialized fields such as artificial intelligence, healthcare, and smart logistics—showcasing not just products, but the services behind the technology. Interactive features include a digital avatar promoting "Beijing Solutions" and a full-process demonstration of AI-enabled biopharmaceutical R&D. Second, debuts and launches showcase the strength of "China Services." More than 190 new products and solutions are being unveiled, including a 3D-printed polymer fatigue-resistant absorbable vascular stent and a professional-scale optical quantum computer exceeding 1,000 qubits. Demonstration cases in AI and green innovation will also be released, further enhancing the reputation of "Beijing Services" and "China Services." Third, idea exchanges chart a "roadmap" for global cooperation. Thirteen thematic forums and over 80...
