Seven consecutive years of winning the “Most Innovative Product/Service Award”, demonstrating consistent product innovation; Once again receiving all digital categories, reflecting the company’s comprehensive digital success

HONG KONG SAR - Media OutReach Newswire - 24 October 2025 – FWD Hong Kong ("FWD") is proud to announce its exceptional performance at the prestigious Hong Kong Insurance Awards 2025, securing nine accolades, including six grand awards and three top-three recognitions, leading the industry in innovation, digital transformation and social impact. This year, FWD has once again received all digital-related categories, reinforcing its undisputed leadership in digital innovation. Ken Lau, Managing Director, Greater China and Hong Kong Chief Executive Officer, FWD said, "We are immensely proud and deeply honoured by the recognition at the Hong Kong Insurance Awards 2025. These nine awards are a powerful testament to the relentless dedication and innovative spirit of our entire FWD team, who consistently strive to put our customers first and challenge industry norms. FWD Group began trading as a publicly listed company on the Hong Kong Stock Exchange in July, marking a defining milestone. In the first half of this year, FWD Group demonstrated significant growth momentum in the Hong Kong and Macau markets, with new business annual premium equivalent (APE) more than doubling year-on-year. Furthermore, FWD Hong Kong's financial strength rating was upgraded¹. These accolades and robust business performance affirm that our customer-led and tech-enabled approach is truly changing the way people feel about insurance, showcased through our leadership in product innovation, digital marketing, talent development, and operational excellence." Customer insight recognised with "Most Innovative Product/Service Award" The recognition underscores FWD's sustained ability to drive product innovation, as we strive to develop solutions that bridge the protection gaps in the market and enhance accessibility. "Crisis EasyGo Series" was awarded the grand award in the "Most Innovative Product/Service Award – Health" category. This marks the seventh consecutive year FWD's health protection products have been acknowledged in this prestigious category, underscoring the team's ongoing innovative mindset in developing high-quality health protection. The series offers first-in-Hong Kong solutions² for individuals with minor chronic conditions, cancer survivors, and those who have suffered from heart diseases or stroke. It simplifies access with easy application with as few as two underwriting questions³ and no medical exam required and extends care beyond financial protection through the FWD Care ecosystem. FWD's "Imperial Fortune Insurance Plan" (Imperial Fortune) was awarded the grand award in the "Most Innovative Product/Service Award – Life Insurance" category. This product is a protection-oriented Indexed Universal Life plan designed for eligible professional investors, offering a first-in-Hong Kong⁴ uncapped crediting interest rate, high life insurance leverage, multiple guarantees, and high flexibility. It provides high-net-worth clients with a robust solution for life insurance protection and wealth growth. Digital leadership continuously enhancing customer experience FWD has once again received all digital-related categories this year, reinforcing its undisputed leadership in digital innovation and customer engagement. This achievement underscores the company's consistent commitment to leading the industry's digital transformation, leveraging technology to enhance customer experience, engagement, and operational efficiency. FWD was recognised among the top-three in the "Excellence in Digital Transformation Award" for its innovative services powered by artificial intelligence (AI). Recognising significant market demand, FWD established a WeChat ecosystem. This ecosystem encompasses an AI platform and a 'Video Factory', which assist tied agents in providing personalised contents and sales strategies. The 'Video Factory' further empowers tied agents to create AI-powered videos in just five minutes, boosting productivity. Furthermore, "FWD Online Go Beyond" campaign was awarded the grand award in the "Outstanding Digital Marketing Campaign Award". This campaign strategically addresses the evolving Hong Kong insurance market, where customers demand simple, online-first experiences. The initiative has achieved remarkable results, with both website traffic and conversion rates significantly increasing, delivering a smoother and more satisfying experience for more customers. Tech-enabled leadership in...