SINGAPORE - Media OutReach Newswire - 9 April 2025 - The highly anticipated Food & Hotel Asia – Food & Beverage (FHA-F&B) event officially opens today, reaffirming its position as Asia's premier international food and beverage platform. With an expected 65,000 attendees from both local and international markets, FHA-F&B is set to once again unite industry professionals, culinary innovators, and industry leaders under one roof. Held as a four-day event from 8-11 April 2025, the event was inaugurated with a distinguished guest lineup, including Mr. Alvin Tan, Minister of State, Ministry of Trade and Industry; H.E. Allaster Cox, Australian High Commissioner to Singapore; Chef Andy Cuthbert, President of WorldChefs; Ian Roberts, Vice President Asia, Informa Markets; and over 300 esteemed guests. "I'm proud to share that over 70 Singapore companies are showcasing at the Singapore Pavilion at FHA F&B 2025. Our companies carry with them the strength of the Singapore brand— a mark of quality, innovation, and excellence. In a more uncertain, fragmented, turbulent world, our food manufacturing sector must continue to stay global, stay creative and stay green." said Mr. Alvin Tan, Minister of State for Trade and Industry. More than 1,600 exhibitors from 50 countries are showcasing their innovations and solutions, marking this as the largest gathering of its kind in the region. The event's 12 dynamic segments offer attendees a rich and diverse experience, covering everything from cutting-edge gastronomy to sustainable industry practices. These segments are designed to meet the evolving needs of culinary professionals and food enthusiasts alike. Australia as the Partner CountryIn 2025, FHA-F&B proudly presents Australia as thePartner Country, in collaboration with The Australian Trade and Investment Commission (Austrade). "As Partner Country of Honour at FHA F&B 2025, Australia is proud to showcase the strength of our food and beverage industry on this global stage. Our longstanding partnership with Singapore — built on quality, sustainability, and shared ambition — continues to create new opportunities through strong trade ties and the Australia-Singapore Comprehensive Strategic Partnership," said H.E. Allaster Cox, Australian High Commissioner to Singapore. The Australia Pavilion, located in Hall 8, is home to over 120 exhibitors, showcasing the country's rich culinary heritage, innovative food trends, and vibrant brewing culture. From premium meats and dairy to pioneering food technologies, attendees can explore a wide range of products and innovations. Highlights include live cooking demonstrations, a Meat & Livestock Showcase, cocktail-making sessions, and CSIRO's Venture Exchange Program: Future Food 2.0, where Australian agri-food startups pitch their groundbreaking solutions. SG60: Building a Stronger Singapore The event shines a spotlight on over 80 local suppliers and farmers, underscoring Singapore's commitment to fostering a resilient food ecosystem. Aligned with the national Green Plan 2030, the exhibition showcases the contributions of homegrown brands like Toh Thye San Farm, Chee Seng Oil Factory, Lim Joo Huat Enterprise, and more, as part of the nation's drive for sustainable, local entrepreneurship. Seminars and Thought Leadership The seminar series kicked off with resounding success, featuring nearly 40 sessions hosted by over 65 thought leaders from prominent institutions including Bioprocessing Technology Institute, A*STAR, B Lab Singapore, Society for Cellular Agriculture, and top universities like Nanyang Technological University and the National University of Singapore. These sessions offer invaluable insights into the latest F&B trends, innovations, and sustainability efforts shaping the future of the industry. Reshaping the Beverage Consumption The Southeast Asian beverage market is undergoing a dramatic transformation, fueled by the rising popularity of the "sober curious" movement. As demand for low- and non-alcoholic options soars, FHA-F&B introduces the Zero-Alcohol Beverage Space at Hall 8, showcasing the latest innovations in this rapidly expanding sector. A standout highlight is the inaugural Zero Mixology Challenge, which invites mixologists to craft creative, non-alcoholic drinks. This competition serves as the Asia Selection round for the international finals in Shanghai. In addition, FHA-F&B celebrates the art of mixology with its National Cocktail Challenge, further cementing Singapore's reputation as Asia's cocktail capital. Top bartenders will battle it out for the prestigious opportunity to represent Singapore at the renowned World Cocktail Championship in Colombia. FHA Culinary Competitions New additions to the FHA Culinary competitions include the rolling out of the first individual segments of the...