• 90% of Micro, Small and Medium-sized Enterprises (MSMEs) in ASEAN-6[1] stated that they would not be able to export without e-commerce.
• U.S. among top priority destination countries today and in the next 5 years for ASEAN-6 MSMEs exporting through e-commerce.
• Thousands of businesses in Southeast Asia (SEA) – many of which are micro, small and medium-sized businesses – export their products to the U.S. through Amazon Global Selling. The number of new SEA sellers selling in the U.S. through Amazon Global Selling increased by 50% year over year[2].

SINGAPORE - Media OutReach Newswire – 13 November 2024-Today, Amazon Global Selling (AGS) shared the results of a report about the opportunities and challenges faced by micro, small, and medium-sized enterprises (MSMEs) in the ASEAN-6 countries—Singapore, Malaysia, Thailand, Vietnam, Indonesia, and the Philippines—as they navigate the expanding global e-commerce landscape. According to the report conducted by Access Partnership and commissioned by Amazon Global Selling, ASEAN-6's B2C e-commerce export revenue was estimated at USD 18.9 billion in 2023, with MSMEs accounting for 38% of this total. Assuming the current pace of e-commerce adoption and export, this could rise to USD 30.4 billion by 2028, with MSMEs potentially increasing their share to 48%. 90% of MSMEs in ASEAN-6 said that they would not be able to export without e-commerce. The report indicates that the U.S. are among the top priority destination countries today and in the next 5 years for ASEAN-6 MSMEs exporting through e-commerce. Anand Palit, head of Southeast Asia for Amazon Global Selling said: "e-commerce unlocks a world of export possibilities for MSMEs and entrepreneurs by offering direct access to a global customer base and a chance to carve their own path on the international stage." Amazon Global Selling, which helps businesses from anywhere in the world to launch a global business on Amazon, has dedicated teams in Southeast Asia to help prospective and existing Amazon sellers and support local entrepreneurs to tap into this new export opportunity. Anand Palit added: "Thousands of businesses in Southeast Asia sell their products in Amazon's U.S. store through Amazon Global Selling, and the number of new sellers in Southeast Asia selling on Amazon.com has increased by 50% in 2024 compared to last year[3]."Challenges faced by ASEAN-6 MSMEs exporting through e-commerce However, according to the report, nine out of ten MSMEs identify a lack of understanding of foreign export regulations and high logistics costs as their primary obstacles. 90% of MSMEs agree that lack of knowledge of e-commerce import regulations in destination countries impede their ability to export via e-commerce. The top country MSMEs seek to bridge their gap in the knowledge of e-commerce export regulations is the U.S. Amazon provides its selling partners with a variety of tools, services and programs - including educational resources on destination country regulations and international shipping - which simplify critical aspects of selling to customers around the world. SEA selling partners can benefit from Amazon's state-of-the-art international logistic capabilities to help them move products more easily and cost effectively across borders. Amazon's end-to-end Supply Chain by Amazon service, simplifies operations and optimizes inventory placement for selling partners, unlocking faster delivery speeds from factories to customers. SEA businesses selling in the U.S. on Amazon can also provide U.S. customers with fast, premium shipping with Fulfilment By Amazon (where Amazon can pick, pack, and ship orders in the U.S. on behalf of its selling partners) at a cost that is 70% less per unit than comparable premium options offered by other U.S. fulfilment services. Alisha Tan, Marketing Director of Malaysia-based Galano Furniture, selling with Amazon in North America said: "We have adopted Fulfillment by Amazon (FBA), which has offered us peace of mind in terms of customer service and last-mile delivery. We have seen a remarkable business growth in 2023 and are looking forward to expanding our presence to Amazon Canada, UK, and Germany in 2024." Amazon tools also help simplify listing products across countries with automated translation and currency conversion capabilities for managing pricing and receiving disbursements. Altogether, Amazon makes it dramatically easier for small businesses to sell globally. SUNHOUSE, a Vietnamese home and kitchen appliances brand, chose Amazon as its first store to drive its global e-commerce expansion. "Expanding into international markets is an essential and strategic move for Sunhouse to assert the standing of both Vietnamese enterprises and brands on the global stage. This path, while essential, is fraught with anticipated challenges. However, throughout this ambitious journey, Amazon has been a key partner, standing alongside Sunhouse and supporting...