The Sustainable Restaurant Association Announce #EatForTomorrow Campaign
- Written by Media Outreach
The global campaign celebrates the efforts of individuals, restaurants and change-makers who are paving the way towards a more resilient, sustainable food system. Including five impactful stories from Hong Kong.
HONG KONG SAR - Media OutReach - 8 November 2023 - TheSustainable Restaurant Association – the global not-for-profit organisation setting the Standard for sustainable food and drink businesses around the world - announce #EatForTomorrow campaign. This global awareness campaign asks diners and hospitality businesses around the world a crucial question – 'How can we eat differently today to build a better tomorrow?'. #EatForTomorrow shares inspirational stories and future-proofing innovative solutions from restaurants and businesses who are already impacting the future of our food systems. In Hong Kong, The Sustainable Restaurant Association has joined forces with five change-making organisations, businesses and spokespeople to tell the story of how they are impacting the future of food. The campaign features Chef Vicky Lau, founder of Michelin Green-Starred restaurant Mora and Two-Michelin-Starred restaurant Tate Dining Room, Zero Foodprint Asia in collaboration with Grand Hyatt Hong Kong, Rooftop Republic in collaboration with Something Wild restaurant and Farmacy in collaboration with Le Meridien Cyberport. The campaign looks at the future of food through four lenses: 'A Better Future for Farming', 'Preserving Biodiversity', 'Eating More Plants' and 'Sourcing Sustainable Seafood'. Sharing 20 incredible stories from Hong Kong, Singapore, UK & UAE encouraging more people, policy makers and businesses to get on board with protecting our food systems for the future. By 2050, the global population is projected to reach 9.7 billion.* The challenge we face now is building a resilient food system for the future, finding clever, sustainable ways to increase, fortify and rebalance food production and distribution in ways that don't harm the environment or exacerbate the climate crisis. With decisive action, there is no doubt that we can play a role in feeding the growing global population. The good news is that the world is full of visionaries: farmers, entrepreneurs, chefs and activists who are already busy building a food system that works in tandem with nature, considers the climate, inspires consumers and shows the way forward. Transforming food systems is a complex task – but changing our eating habits now is the first step forward. The four key themes of the campaign distil down the actions that we can take to best impact the system: A Better Future for Farming: How can we feed a growing population while also safeguarding and nourishing the natural environment? The journey begins in the fields, where the transformation of farming is crucial for the health of our planet. Sharing how farmers are offering solutions like regenerative, vertical and urban farming to feed the planet and restore the environment. Taking a closer look at regenerative farming, a practice that puts nature first by mimicking natural cycles, building healthy soil, restoring biodiversity and sequestering carbon. In fact, the World Economic Forum estimates that greenhouse gas emissions from agriculture could be 6% lower each year by 2030 if even one-fifth of farmers adopted "climate-smart" agriculture such as regenerative farming. In Hong Kong, we will tell the story of Zero Foodprint Asia and their partnership with a farm in the Northern Territories. Zero Foodprint Asia (ZFPA) is a registered charitable organization in Hong Kong, mobilizing the food world around agricultural climate solutions by 'closing the loop' within Asia's food and hospitality sector. Through its Restore Fund grant program, ZFPA enables smallholder farmers to grow food alongside nature-positive, biodiverse ways; while allowing chefs, restaurant owners and diners to contribute to preserving indigenous cultivation practices, improving soil health, and restoring our climate. Urban farming is a clever approach that brings food production into cities. Not only does this reduce food miles and transportation costs, but it can also improve local air quality, make better use of urban space and bring economic and social benefits to the surrounding communities. We delve into a story on urban farming with Hong Kong's Rooftop Republic, highlighting their thriving micro-greens farm at Something Wild. Plus, looking at the work Farmacy do with many restaurants and hotels in the city. Preserving Biodiversity: Of the nearly 300,000 known edible species across the planet, only 150-200 are eaten by humans; nearly 60% of all human calories from plants come from just three sources. We need to diversify our diets to protect species from extinction, and to reduce the need for intensive farming. To address this, we're celebrating provenance and honouring our food heritage, speaking to chefs who are increasing biodiversity through initiatives like...Read more: The Sustainable Restaurant Association Announce #EatForTomorrow Campaign

