Experience Newly Designed AR digital kiosk Launching “Phy-gital” merchandise with Spin Fashion at ComplexCon

HONG KONG SAR - Media OutReach Newswire - 28 March 2024 - Following the successful FabriX Digital Fashion Roadshow 2023 in London and Paris, FabriX continues to make waves at ComplexCon's marketplace Hong Kong from 23-24th March 2024 - the festival's first global destination outside the United States. Launched in 2022, FabriX is committed to nurturing and promoting talented fashion designers and brands worldwide, offering them exposure and opportunities on the virtual runways of the global digital fashion market. In 2023, FabriX ventured beyond Hong Kong with the FabriX Digital Fashion Roadshow, showcasing the creations of homegrown talents at the prestigious London and Paris Fashion Weeks, whilst fostering collaborations with designers from these fashion capitals. With a shared purpose for defining what's next, FabriX had been invited to be part of ComplexCon's inaugural international edition in Hong Kong 2024. This represents a major step towards FabriX's vision of being a global bridging curator of all things digital and building a digital fashion hub that connects the world's leading digital tech partners, fashion brands, talents and authorities. To explore the possibilities of this year's theme Bio Futurism, "FabriX – ComplexCon Hong Kong" revolved around the latest enhanced AR digital kiosks, integrating Marketplace and Membership subscription functionalities into digital fashion fit and style via AR filter, customised stickers and make-your-own digital fashion outfit photos. It was also FabriX's first initiative to combine virtual and physical sales models, partnering with Spin Fashion to introduce the "Phy-gital" FabriX hoodies for on-site showcase, try-on and pre-orders. Three designers of the season, FENG CHEN WANG (China), GERMANIER (Switzerland), and WINDOWSEN (China), also made their appearances at FabriX where one may have the opportunity to exchange ideas on virtual fashion with them in person. FabriX takes the lead in digital fashion: Fashion Meets Future Digital fashion exists at the intersection of creativity and technology. Whilst the ideation and conceptualisation stages of digital fashion collections may take place offline just like traditional fashion, digital fashion heavily employs the use of visual representation powered by computer-aided design, 3D animation and imaging, and Augmented Reality (AR) technologies. In contrast with traditional fashion design involving time-consuming and costly processes, digitalising fashion with techonlogy, such as different design software allows designers to truly stretch their imagination in the virtual world - experimenting with colours, material, textures, forms and finishes before fitting their creations on models in virtual dressing rooms. This enables digital fashion designers to rapidly accelerate the design and prototyping phase with significantly lower costs, fewer resources and in a highly-sustainable manner. With the advent of gaming, blockchain technology and the Metaverse, consumers and designers have begun to take note of the rising importance and value of virtual assets, whether as items of online self-expression or investment instruments. Fashion labels and luxury brands have embraced digital fashion by launching exclusive digital-only collections and establishing retail presence on virtual platforms. As the line between physical and virtual steadily blurs, digital fashion will continue to redefine how we design, market, purchase and wear fashion garments. FabriX is curated by a team of experienced creative drivers lead by Shin Wong, FabriX Project Director along with Designer's Curator, Declan Chan, exploring the best tech partner in the world, with the unlimited support by William To, Executive Director of PMQ, bringing a new dimension to the virtual fashion experience. "From the very beginning, FabriX has set its sights on the future of fashion, crafting a journey where trying on and owning digital couture feels like second nature," said Shin Wong, FabriX Project Director. "FabriX strives to offer a whole new experience by integrating digital fashion into our everyday life. Whether it is experimenting with different fashion styles in the virtual world or owning unique digital designs, we lead the fashion industry with its innovative and forward-thinking mindset. Through FabriX, people can easily explore and showcase their individuality and style, while enjoying fashion. Whether they are young fashion enthusiasts or individuals who pursue a certain kind of lifestyle, FabriX provides them with a fresh perspective, allowing them to unleash their charm in the world of digital fashion." "FabriX is the pioneering digital fashion initiative - in the process of selecting the designers - I hope we can find designers with a portfolio of work that fits perfectly for the digital world. Most of their work...