Big City Mountaineers Announces Northeast Leadership Council
- Written by Editor
Cassie Heppner from Timberland spearheaded a meeting in April to launch a local leadership council which also included Polartec, Ibex and Thule. The brands came together to create a strategic plan and goals for the next three years, which included engaging other outdoor industry brands, and building a sustainable local funding model. To launch programming in the Northeast, the council plans to partner with youth agencies, engage the community in their work, and deliver local resources to support BCM program delivery.
"BCM is grateful for the work the newly formed Northeast Council is doing to ultimately bring BCM programming to under-resourced youth in their communities," says Jeff Weidman, BCM Interim Executive Director. "It's incredible to have this group of brands be inspired to come together and make a difference for local kids. Over the next few years, we hope to work closely with the council to build a BCM presence in the Northeast slowly and sustainably."
The BCM Northeast Leadership Council will host "Pick A Pack" raffle events with participating brands at the 2014 Outdoor Retailer Summer Market Show beginning August 6 in Salt Lake City, Utah to benefit BCM. The raffle will culminate with a Happy Hour hosted by Timberland in its booth from 4-6pm on Thursday, August 7. Winners of the raffle will have their choice of a gear-filled backpack and one grand prize winner will walk away with a $1,000 shopping spree from Thule.
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