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Clothing Line DYME LYFE Motivates People with Message 'First Love Yourself'

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Rewind to 2010 when the NFL's Denver Broncos were in the midst of one of their worst seasons in franchise history. University of Miami graduate and Broncos' linebacker D.J. Williams coined the phrase 'DYME LYFE' while making people feel special, even when they were down on their luck. In 2011, the philosophy became a movement, and soon after a...

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