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  • Written by Wayne Collins
This market research report provides a detailed analysis of the global facial care market with special emphasis on the Asia Pacific. The facial care market in the Asia Pacific is witnessing the highest and the fastest growth. This market is mainly driven by the presence of a variety of skin products which include creams, anti-ageing creams, cleansing wipes, masks, facial toners, BB creams and skin serums. Almost 70% of the revenue generated in the skin care market is due to facial care products.

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The Asia Pacific facial care market is characterized by improved distribution networks and the rising popularity of multi-functional products available in the market. The growth of the facial care market in the Asia Pacific is also fueled by changing consumer lifestyles, greater emphasis on advertising and publicity and the rising consumption of fairness products. Potential opportunities for the Asia Pacific market exists in the area of online retailing and in the latest trend of introducing skin care products in the men’s category.

This research report has systematically segmented the facial care market on the basis of the type of retail distribution, the type of facial care product, the consumer group and finally on the basis of geography. Store-based and non store-based retailings are the two types included under the type of retail distribution. Facial care products include facial creams and face washes, masks and serums, skin lightening and anti-ageing creams, toners, pore strips and cleansing wipes. The consumer segment consists of women and men.

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Non-store based retailing is gaining momentum because manufacturers these days prefer advertising and selling their products via the internet and various social networking sites. The market for fairness creams in the Asia Pacific is witnessing growing demand due increase in consumer disposable incomes and greater media intervention. The fairness creams market is expanding and this expansion is also observed in the segment of the men’s consumer group.

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This report has taken into account various Asia Pacific economies like Malaysia, Thailand, Oceania, China, India, Japan, Hong Kong, Indonesia and South Korea. China holds the maximum share in the facial care market and is followed by Japan and then India.

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Today, the market for skin care products is driven by a very beauty-centric consumer population.

Some of the key players in the facial care market include Kao Corporation, L’Oreal S.A., Kose Corporation, Procter and Gamble Company (P&G), Johnson and Johnson Limited, Estee Lauder Companies Inc., Shiseido Co. Ltd. and The Unilever Plc.

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