EPiServer positioned for growth as UK demand for ecommerce and digital solutions increases
- Written by FranCator
London UK, 27 August 2014: EPiServer, a global software provider of innovative ecommerce and digital marketing solutions, today released a series of figures showcasing the organisation’s continued expansion over the last 12 months. With multiple new hires, fresh partnerships and strong brand customers, EPiServer attributes its recent growth to an increase in demand for combined content and commerce solutions amongst UK businesses. In addition, the recent launch of EPiServer Find, an innovative search solution that helps businesses bridge the data gap from acquisition, retention to conversions for digital marketing and ecommerce sites, has contributed to further growth.
Over the last eight years, EPiServer has seen a 29% compound annual growth rate, with the UK market proving to be a key contributor to this expansion. Throughout the first half of 2014, EPiServer saw a 105% increase in UK licence sales compared to the previous year. This in turn helped to generate a 72% rise in total revenue.
This increase was largely driven by the company’s rapidly growing customer base, which this year expanded to include such names as The Royal Society of Chemistry, the Northern Ireland Tourist Board, Financial Services Compensation Scheme (FSCS), Experian and Morrisons. The ecommerce and digital solution provider also extended its relationship with WPP agency POSSIBLE and tightened its technology partnerships with Silverpop (an IBM company) and Microsoft. These relationships are part of EPiServer’s long term strategy to bring together the entire digital ecosystem across WCM, e-commerce, marketing automation, CRM and ERP to enable brands to create truly connected customer experience for their customers.
In addition to this external growth, EPiServer has also expanded its internal team, recently hiring Trevor Salmon as Sales Director to spearhead the continued growth. With a longstanding background in digital marketing and sales, Salmon boasts previous experience from Day Software and Adobe Digital Marketing.
Commenting on the company’s recent growth, EPiServer’s UK Managing Director Johan Jardevall said: “Over the last 20 years EPiServer has gone from strength to strength as a business and as a product and services provider. Since becoming the first .NET based platform to integrate content and commerce in 2010, we’ve seen great success as a result of the strong – and growing – demand for intuitive, integrated digital marketing and ecommerce solutions. The UK has proven to be an increasingly vital market for us, showing a strong appreciation of the combined solution’s ability to improve customer experience and multi-channel marketing.”
EPiServer has made giant leaps forward in the past few years, securing over 70 dedicated partnerships with fully integrated global agencies and specialist system integrators. The company now works with partners that are specialists in e-commerce and digital marketing to ensure clients receive maximum impact as a result of its solutions. EPiServer’s platform is now at the centre of over 20,000 websites including high-profile clients such as House of Parliament, Pizza Hut Restaurants, Moonpig, Kenwood, and Gatwick Airport.