The science of gift wrapping explains why sloppy is better
- Written by Erick M. Mas, Postdoctoral Fellow in Marketing, Vanderbilt University
They say appearances can be deceiving. In the case of gift giving, they might be right.
Consumers in the U.S. spend billions of dollars a year on wrapping gifts, in most cases to make their presents look as good as possible. This includes money spent on paper, boxes,...
Read more: The science of gift wrapping explains why sloppy is better

