Understanding the real innovation behind the iPhone
- Written by Kalle Lyytinen, Iris S. Wolstein Professor of Management Design, Case Western Reserve University
The first iPhone was more a hand-held computer than anything else.AP Photo/Jason E. MiczekWhen the iPhone emerged in 2007, it came with all the promise and pomp of a major Steve Jobs announcement, highlighting its user interface and slick design as key selling points. We know now that the iPhone transformed the mobile phone business, the internet...
Read more: Understanding the real innovation behind the iPhone









