If you’re using 'millennial' as a meaningful measurement, you should probably stop
- Written by Joseph Cabosky, Assistant Professor of Public Relations, University of North Carolina at Chapel Hill
What value does the word “millennial” actually have?
Americans have heard the term ad nauseum by now. In politics, public relations or marketing, it’s a buzzword.
But millennial doesn’t hold nearly as much meaning as Americans pretend it...
Read more: If you’re using 'millennial' as a meaningful measurement, you should probably stop

