The man responsible for making March Madness the moneymaking bonanza it is today
- Written by Rick Eckstein, Professor of Sociology, Villanova University
In a legendary “South Park” episode lampooning the NCAA, the character Eric Cartman asks a university president if he can purchase some of his “slaves” – er, “student-athletes” – who play men’s...
Read more: The man responsible for making March Madness the moneymaking bonanza it is today

