Voters' embarrassment and fear of social stigma messed with pollsters' predictions
- Written by Aradhna Krishna, Dwight F Benton Professor of Marketing, University of Michigan
 What if people don't tell pollsters the truth?Liar image via www.shutterstock.com.
What if people don't tell pollsters the truth?Liar image via www.shutterstock.com.The outcome of the presidential election shocked many people – and they pointed their fingers at misleading polls that didn’t do a great job predicting what actually happened.
On Election Day, analyst Nate Silver’s FiveThirtyEight predicted that Clint...
Read more: Voters' embarrassment and fear of social stigma messed with pollsters' predictions




