The rise and fall of Tab – after surviving the sweetener scares, the iconic diet soda gets canned
- Written by Jeffrey Miller, Associate Professor, Hospitality Management, Colorado State University
Before there was Diet Coke, there was Tab.Ramin Talaie/Corbis via Getty ImagesTab, the Coca-Cola company’s original diet soda brand, is headed to the soda graveyard, joining retired brands such as Like, Leed and Limette.
Coca-Cola has announced that it is discontinuing Tab after 57 years on the market, and fans of the drink will have until...










