Here's how you can be nudged to eat healthier, recycle and make better decisions every day
- Written by José Antonio Rosa, Professor of Marketing and John and Deborah Ganoe Faculty Fellow, Iowa State University
Every day, you make important choices – about whether to feast on fries or take a brisk walk, whether to spend or save your paycheck, whether to buy the sustainable option or the disposable plastic one.
Life is made up of countless decisions. The idea of...

