Can we design a better fuel economy label?
- Written by Adrian R. Camilleri, Lecturer in Marketing, RMIT University
Everyone looks for price, but there are smarter ways to communicate fuel efficiency on car labels. Joseph Sohm/Shutterstock.comTransportation contributes approximately 26 percent to greenhouse gas emissions. As a result, governments around the world are looking for ways to increase consumers’ use of fuel-efficient vehicles. One of the most...








