Storytelling strategies make communication about science more compelling
- Written by Emma Frances Bloomfield, Associate Professor of Communication Studies, University of Nevada, Las Vegas
A story that includes characters and focuses on what people care about can stand up to misinformation.SDI Productions/E+ via Getty ImagesAs a science communication scholar, I’ve always supported vaccination and trusted medical experts – and I still do. As a new mom, however, I’ve been confronting new-to-me emotions and concerns wh...
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