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The Conversation USA

Epic miscalls and landslides unforeseen: The exceptional catalog of polling failure

  • Written by W. Joseph Campbell, Professor of Communication Studies, American University School of Communication
imageWrong.Underwood Archives/Getty Images

The question looms in nearly every U.S. presidential election, even in this year’s race: Could the polls be wrong? If they are, they likely will err in unique fashion. The history of election polling says as much.

That history tells of no greater polling surprise than what happened in 1948, when President...

Read more: Epic miscalls and landslides unforeseen: The exceptional catalog of polling failure

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